EFRD is an alliance of Europe's leading spirits companies driving the industry's commitment to promote responsible drinking in the EU and encouraging industry to adopt responsible self-regulatory standards for commercial communications.

EFRD member companies include: Bacardi-Martini, Beam Global Spirits & Wine, Brown-Forman, Diageo, Moët-Hennessy and Pernod Ricard.

 

The commitment of the European Forum for Responsible Drinking (EFRD) for the next 3 years is to promote exchange of good practices across Europe on designated driver campaigns through the development and maintenance of a European website database including national initiatives presented in a structured way together with downloads of visuals, reports on each campaign: www.drinksinitiatives.eu.