Robert Bosch GmbH
The Bosch Group is a global manufacturer of automotive and industrial technology, consumer goods, and building technology.The Bosch Group today comprises a manufacturing, sales, and after-sales service network of some 270 subsidiaries and more than 12,000 service centers in over 140 countries.
Compromiso
Electronic Stability Programs (ESP) significantly reduce driving accidents, in particular side collision caused by skidding. - ESP equipment rate reached 28% (new cars equipped) in 2003. Our objective is to increase this equipment rate above 50% by 2010 in order to improve traffic safety. - Bosch priorities are product development by high R&D expenses and information initiatives (ESPerience) to the OEM and the car buyers. - ESPerience is a nation-wide offer in the European major markets to OEM dealers training their sales organisation on active safety, including test-drives with and without ESP, in order to support a positive decision for ESP when offered as optional equipment to car buyers.



