Our commitment focuses primarily on supporting the acquisition of knowledge about road risks in the 0-18 year age group.
The “mobility birthdays” programme seeks to distribute (through hospitals, schools and municipalities) free road safety kits for children/young people at significant periods in their lives during their progress towards autonomous mobility. We intend to use the gadgets as rewards, for example, as birthday presents, enabling children to recall the importance of respecting their own lives on the roads. The kit will include leaflets, brochures and gadgets, and will be specially adapted for each of the six age categories involved.
- Kit for newborns: to raise awareness among new parents through invitations to awareness evenings and the distribution of specific materials and gadgets.
- Kit for 3-, 6- and 11-year-olds: raising awareness among children about their roles as passengers, pedestrians and cyclists respectively (on the road: I learn, I walk, I pedal), through family evenings, teacher training/planning meetings, and the distribution of specific materials and gadgets.
- Kit for 14-year-olds: raising awareness among young adolescents about their role as passengers, often driven by novice drivers, through teacher training meetings, meetings with families and the distribution of specific materials and gadgets.
- Kit for 18-year-olds: raising awareness among young people about autonomous mobility, with less parental control, through teacher training meetings, meetings with families and the distribution of specific materials and gadgets.
Raising awareness among significant adults (family members and teachers) about their own road conduct and constant encouragement to respect the Highway Code, with particular focus on the difficulties experienced by immigrants (in terms of knowledge of the rules in our country, stereotypes, etc.) through teacher training meetings, meetings with families and the distribution of specific materials and gadgets.
For the awareness evenings, we will involve municipalities and school networks in the 250 municipalities in the province. The main targets (children and young people) and the secondary targets (parents and teachers) of our programme are inhabitants of the province of Cuneo.
For the age categories for which we are able to work with teaching staff, the teachers themselves will develop the educational work at specific times to link up to the topics that we plan to disseminate for the various categories. The objective is to convey educational messages through teachers and families.
The CRESS (Coordinamento Regionale Educazione Sicurezza Stradale, Ufficio Scolastico Regionale del Piemonte, www.utsefto.it) [regional road safety education coordination, Piedmont regional school office] will train teachers from schools in the province; in addition to providing them with course training, they will also be given specific support materials, all of which will be reviewed by our scientific consultants.
During the three-year duration of the programme, we plan to reach over 300,000 primary targets.