We aim to highlight the importance of a good driving behaviour not only because it reduces fuel costs and reduces the carbon footprint, but mainly because it reduces accidents and by doing that it saves lives.
We will use all our communication tools to pass the road safety message to our customer and our associated, with the following activities:
In our website www.frotcom.com
(10.921 / month), we will regularly (at least once per trimester) publish news articles on Road Safety.
In the Frotcom Roadmap monthly newsletter (12 per year), we will publish a news article on Road Safety every month.
In the Frotcom facebook, we will regularly (at least once per trimester) publish news articles on Road Safety.
In our flyers (aprox. 5000), we will add a sentence related to road safety.
These activities will be done throughout the next 3 years and count with our CEO (chief executive officer) sponsoring. The teams involved are the technical and marketing teams.