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European Road Safety Charter
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Hellenic Association of Insurance Companies

What are you doing/aiming to do for road safety? 

As our country holds one of the worst records in road accidents the Hellenic Association will continue its commitment in the European Road Safety Charter mainly by raising public awareness on how people can drive and circulate safely on Greek roads.

 
For the following three years emphasis will be placed on a coherent campaign programme against drinking and driving.
 
Taking into consideration that 27% of the victims of road accidents are young novice drivers of the age of 18-25 years old, our target group will be the age group of 15-25 years old.
 
Description of the activity:
During night a small group of people will distribute leaflets to drivers with a shocking message against drink and driving. At the same time a truck, carrying a totally damaged car due to a road traffic accident, wanders in various areas of Athens.
A message written on the surface of the truck will address young people: "He drunk, he drove…he was killed… What will be your reaction on this?"
Both events will take place in the areas of Athens mostly visited by young people (clubs, bars, etc).
charter your road saftey problem(s) 

 

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