The UK's Business and Economics Minister has endorsed a new initiative from Young Marmalade to stimulate new car sales and help young drivers get behind the wheel of a safer car.

Young Marmalade is a combined car purchase and low cost insurance scheme specifically designed for young drivers. It works as young drivers in newer cars do not crash as much, but if they do the risks of injury are much lower. By controlling the risks, Young Marmalade is able to significantly reduce the insurance premiums, creating an economic case for taking up the scheme. Young Marmalade insists upon additional driving tuition afetr the normal driving test.

In 2008, Young Marmalade completed a year long comparison between a control group of young drivers in any car with no requirement for additional training and Young Marmalade drivers. The percentage of the control group involved in a crash was almost 3 times higher than the percentage of Young Marmalade drivers involved in crashes. The key behind this success is a huge change in attitude towards driving when in a newer car.

The new initiative works with finance companies to help the young driver (and their parents) secure the necessary funding to buy a safer car. Should the borrower run into problems, due to redundancy or any other change in financial circumstances, Young Marmalade will help to settle the finance and then recycle the car back into the scheme.

For a young driver in UK, it is now cheaper over 3 years to finance and insure a safer, newer car through Young Marmalade than to buy and insure a less safe 10 year old car