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ProCredit Bank (Bulgaria)

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What are you doing/aiming to do for road safety? 

Our aim for the next three years will be to remind our employees about the importance of road safety and the fact that we are all exposed to certain risks when on the road. It is up to every one of us to do everything possible in order to reduce the negative consequences of those risks.

The two target groups of our road safety project will be internal and external figures.
Under internal figures, we mean all employees of ProCredit Bank Bulgaria. Using our internal website as a communication channel, we are constantly going be reminding our employees to be extremely careful on the road, no matter if they are driving, travelling or walking. More information about road safety will be provided to them every time they request using company´s vehicles.
Under external figures, we include students studying in schools located near branches of ProCredit Bank all over the country. For this purpose, we have planned preparing 5000 reflective stickers of size 8 x 4cm. Those stickers have the following printed message “Attention! Stop, Look Around and Cross!”. The stickers will be presented to the directors of the schools and distributed among the students in primary education (1st to 4th grade). In our opinion, they are the most vulnerable participants in traffic, because on that age they still don't have well developed habits of correct behavior on the road. The students can place the stickers on visible places like their jackets, hats, backpacks, etc.
With this action we hope to make students more careful through the dark hours of the day and more visible for the drivers.


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