MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

DON’T DRINK AND DRIVE Academy

DON’T DRINK AND DRIVE Academy

DDAD Academy at professional schools

DDAD Academy constitutes an innovative prevention strategy device which is based on individual experience (alcohol driving simulation) and reasonable arguments instead of deterrence:

The main tool of DDAD Academy is the innovative Virtual Reality Drink Driving Simulator, the first of its kind in Europe:
Developed in 2018 this computer-controlled simulator shows imposingly how alcohol affects the ability to drive, because virtual reality can achieve a high level of authenticity and a much deeper immersion for the participant.
So what did we do? First, we enhanced our existing drink driving software to Virtual Reality. Then, we put a small amount of sensors inside a real car, preparing it for its use in professional schools.
Finally we organize annual events of the “DDAD Academy” at state level in up to ten professional schools. There we target especially students of automobile and mechatronical engineering.
Now the student, sitting inside the prepared car, wears the Oculus Virtual Reality headset and operates accelerator pedal, brakes and even the steering, because the car is positioned on rotary plates. Inside the headset the Virtual Reality technology generates a highly realistic 360° field of view and allows the “driver” to see (and drive) in all directions. The VR software simulates drink driving on different routes (e.g. through the city, along the highway, across the alps) and different weather conditions without putting the student at risk. With the DDAD Academy Simulator students experience the effects of blood alcohol concentrations of 0,8 ‰ or 1,1 ‰ with the most significant restraints such as:
retarded reactions
tunnel vision
misjudgement of speed
uncoordinated steering movements.

Our VR drink-driving simulator conveys a uniquely vivid but safe impression as well as an emotional imposing experience which leaves a lasting mark and achieves a high teaching and learning effect. Because of the stability of our software we can use the VR Simulator the whole day without any downtime. This is, of course, very cost and time effective and a great basis for reaching as many students as possible. The remaining students can observe the ongoing simulation via a big screen, where we stream the VR-Data in real time.
Alongside the VR Simulator trained peers talk to students at eye level without wagging fingers about both health issues and legal (and actuarial) consequences. Among other actions (e.g. obstacle courses while wearing “drunkbuster goggles”) these talks are the second essential aspect of DDAD Academy. Picking up their recent experiences in the Simulator we encourage young people to think about their own limitations as road users and the specific risks they face. Thus with all our actions we focus on providing new positive acting alternatives.
We work closely together with teachers to accomplish maximum synergy and long lasting effects for the students. In doing so DDAD Academy is a fully adequate tool to expand the school’s own road safety curriculum. DDAD Academy is well organized and thus easily repeatable at every other school. It is also comparatively easy to transfer the concept of DDAD Academy to other countries..

If you work together with external partners, list the most important partners and briefly describe their role. 
The DDAD initiative is a joint preventative contribution by the leading associations in the sectors of spirits, wine, beer and sparkling wine in order to reduce the accidents in Germany that are caused by alcohol. With signing the ERSC these associations show responsibility and undertake publicly to continue their commitment to the initiative DDAD. The industry is thus clearly committed to waiving their products in the context of driving vehicles. Therefore, they have decided to make a continual and active contribution to the improvement of general traffic safety by implementing ongoing measures in the coming years. the federal association of the German spirits industry and importers Bundesverband der Deutschen Spirituosen-Industrie und -Importeure e. V. („Arbeitskreis Alkohol und Verantwortung“ des BSI) Vertretungsberechtigter Vorstand: Thomas Ernst, Vorsitzender Christof Queisser, Stellvertretender Vorsitzender David Haworth, Stellvertretender Vorsitzender Urstadtstraße 2, 53129 Bonn Geschäftsführerin: Dipl.-Volksw. Angelika Wiesgen-Pick Tel.: 0228-53994- 0 Fax: 0228-53994- 20 E-Mail: info@bsi-bonn.de Internet: www.bsi-bonn.de VR 3996 Vereinsregister Bonn the German Wine Academy Deutsche Weinakademie GmbH Platz des Weines 2, 55294 Bodenheim Geschäftsführerin: Monika Reule Tel.: 06135-9323- 0 Fax: 06135-9323- 110 E-Mail: info@deutscheweinakademie.de HBR 1558 Amtsgericht Mainz the German association of brewers Deutscher Brauer-Bund e. V. Neustädtische Kirchstraße 7A, 10117 Berlin Geschäftsführer: Holger Eichele Tel.: 030-20 91 67-0 Fax: 030-20 91 67-99 E-Mail: info@brauer-bund.de VR 23136 Nz Amtsgericht Charlottenburg the association of private breweries in Germany Private Brauereien Deutschland e. V. Rheinstraße 11, 65549 Limburg Geschäftsführer: Roland Demleitner Tel.: 06431-520 48 Fax: 0611-536 12 E-Mail: info@private-brauereien- deutschland.de VR 5414 Registergericht München the association of German sparkling wine producers Verband Deutscher Sektkellereien e. V. Sonnenberger Straße 46, 65193 Wiesbaden Geschäftsführer: Dr. Alexander Tacer Tel.: 0611-52 10 33 Fax: 0611-59 97 75 E-Mail: info@deutscher-sektverband.de 22 VR 1407 Amtsgericht Wiesbaden The campaign is also supported by government partners as patrons of DDAD Academy: Winfried Hermann, minister of transport and infrastructure of Baden- Württemberg (2014) Anke Rehlinger, minister of economy, labour, energy and transport of Saarland (2015) Michael Groschek, minister of construction, habitation, urban development and transport in the state of North Rhine Westphalia (2016) Dr. Volker Wissing, minister of economy, transport, agriculture and viticulture of Rhineland-Palatinate (2017) Dr. Bernd Buchholz, minister of economy, transport, labour, technology and tourism of Schleswig-Holstein (2018) Bernd Althusmann, minister of economy, labour, transport and digitization of Lower Saxony (2019) Additionally we are supported by Ford-Werke GmbH in Cologne, who is a long standing and supporting partner and provides the vehicles which are used for DDAD Academy and the main prize of the year. Ford-Werke GmbH Postfach 710265 Henry-Ford-Str. 1 50735 Köln
What problem did you address/are you addressing? 
DDAD Academy constitutes an innovative prevention strategy device based on individual experience (alcohol driving simulation) and reasonable arguments instead of deterrence: The main tool of DDAD Academy is the innovative Virtual Reality Drink Driving Simulator, the first of its kind in Europe. Therefore the activities are based on issues concerning the psychological and physical factors related with drink driving: Young drivers often lack knowledge of how levels of alcohol impair their ability to drive (also concerning residual alcohol) as well as of legal penalties for drink driving offences. underestimate the negative consequences of psychogenic and euphoric effects of alcohol on risk behaviour. face increased risk on the road due to a combination of the following facts: lack of experience on the road increased social activity includes a greater exposure to alcohol psychogenic effects of alcohol, such as overestimation of one’s own capabilities sensitivity to popularity and peer pressure.
What are your objectives? 
to reduce the total number of drink driving accidents in Germany.
to educate young adolescents about the effects and risks while driving under the influence of alcohol.
to illuminate about both health issues and legal (and actuarial) consequences of drink driving.
to collaborate with as much stakeholders as possible to spread our message.
Who was/is your target audience? 
Describe the characteristics of your target audience 
Our main target audience are young drivers between the age of 17 and 24 because Statistics tell us that this group is involved disproportionately often in car and alcohol related accidents. there is a legal alcohol ban for novice drivers and drivers under the age of 21 in Germany. With DDAD Academy at professional schools with a technical focus we reach a young, car-conscious group of students whose members are credible multipliers of the message “DON’T DRINK AND DRIVE”. students who are already old enough to drive, but also those who are in the process of getting their driver’s license and even younger.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Thursday, 3 May, 2018
Name of action 

DDAD Academy at RBZ Technik Kiel
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Friday, 4 May, 2018
Name of action 

DDAD Academy at Elly-Heuss-Knapp-Schule Neumünster
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Tuesday, 15 May, 2018
Name of action 

DDAD Academy at Theodor-Litt-Schule Neumünster
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Wednesday, 16 May, 2018
Name of action 

DDAD Academy at BBZ Bad Segeberg
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Thursday, 17 May, 2018
Name of action 

DDAD Academy at BBZ Rendsburg-Eckernförde
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Tuesday, 5 June, 2018
Name of action 

DDAD Academy at Eckener-Schule Flensburg
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Wednesday, 6 June, 2018
Name of action 

DDAD Academy at Berufsbildungsstätte Travemünde Lübeck
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Thursday, 7 June, 2018
Name of action 

DDAD Academy at Emil-Possehl-Schule Lübeck
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Wednesday, 19 September, 2018
Name of action 

DDAD Academy at Eckener-Schule Flensburg
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein
https://roadsafetydays.eu/event/dont-drink-and-drive-academy-eckener-sch...

Date 
Thursday, 20 September, 2018
Name of action 

DDAD Academy at Walther-Lehmkuhl-Schule Neumünster
in collaboration with the Ministry of economy, transport, labour, technology and tourism of Schleswig-Holstein

Date 
Thursday, 13 June, 2019 to Saturday, 31 August, 2019
Name of action 

DDAD Academy Tour 2019 at 10 professional Schools in Lower Saxony
in cooperation with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Thursday, 13 June, 2019
Name of action 

DDAD Academy at BBS Burgdorf
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Friday, 14 June, 2019
Name of action 

DDAD Academy at Axel-Bruns-Schule / BBS II Celle
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Tuesday, 18 June, 2019
Name of action 

DDAD Academy at BBS Stadthagen
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Wednesday, 19 June, 2019
Name of action 

DDAD Academy at BBS Werner-von-Siemens-Schule, Hildesheim
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Thursday, 20 June, 2019
Name of action 

DDAD Academy at Eugen-Reintjes-Schule, Hameln
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Tuesday, 25 June, 2019
Name of action 

DDAD Academy at BBS Syke
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Wednesday, 26 June, 2019
Name of action 

DDAD Academy at BBS Ammerland, Bad Zwischenahn
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Thursday, 27 June, 2019
Name of action 

DDAD Academy at BBS Rotenburg (Wümme)
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Tuesday, 27 August, 2019
Name of action 

DDAD Academy at BBS II Emden
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Date 
Wednesday, 28 August, 2019
Name of action 

DDAD Academy at BBS 2 Aurich
in collaboration with the Ministry of economy, labour, transport and digitization of Lower Saxony

Is there a plan for continuing these activities in the coming years? 
The DDAD Academy will most likely continue for the next years.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The dissemination of the initiative’s results and experience is fostered through offline print and online digital publishing channels. Each year DDAD Academy starts with a kickoff event at the school hosting the first DDAD Academy of the year. This includes a press conference with the respective state minister of transport as patron of DDAD Academy, various authorities in addiction prevention, representatives of the press and the principal to gain a wide range of visibility. This event is accompanied by thorough PR including press invitations, advance releases and overall coverage in state and regional media. Our main online dissemination channels are the website: www.ddad.de/academy the Facebook Fan Page: www.facebook.com/ddad the Instagram account: www.instagram.com/ddad_de
How did you evaluate/are you evaluating the success of your action? 
Our quantitative indicators are first and foremost the number of participants of our VR Drink Driving Simulator. Additionally we can count all participants of our DDAD raffle where the students can win one of ten driver safety trainings and/or driving one Ford Fiesta for six months: This prize draw is executed via Flyers on which we inform once again about the risks of drink driving. Because the raffle asks about the knowledge the student should have acquired through the actions of DDAD Academy we also generate our first qualitative indicator via right (or wrong) answers. “acquired knowledge” is also evaluated via questionnaires we submit to the participating schools after the events took place: These specially designed questionnaires ask for feedback regarding the assignment in general and if students kept their acquired knowledge over a larger period of time. (90 % of respondents stated that the DDA Academy improved knowledge concerning the risks and consequences of drink driving.) Through personal interviews we can survey if students intend to change their behaviour regarding the consequences of drink driving. Our quantitative indicators are, as of end of 2018, as follows: more than 2000 uses of our VR Drink Driving Simulator 263 lottery participants in 2018 alone more than 100 media reports Because of uncontrollable third party factors such as weather conditions and nightfall, trying to measure other indicators, especially such as “reduced crashes caused by drink driving” would be highly experimental.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
10
Number of control groups 
0
Please list the indicators you use to measure success 
number of participants of the VR Simulator
number of raffle participants
acquired knowledge
intended behavioural change
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
questionnaire
interview