MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Fundación MAPFRE Road Safety Educational Program

Fundación MAPFRE Road Safety Educational Program

Our Educational Programs are created around the concept of comprehensive education. We believe, the individual is a unique person in constant progress, with their own set of cognitive, affective and social abilities. The most important components of our programs are:
1. Training the trainers: training courses for educational professionals in coordination with universities.
2. Activities in schools and other areas: educational activities and workshops in primary schools, universities and education centers.
3. Adapting materials and resources: making them relevant to the country in which the Educational Program is implemented and ensuring they can be better understood by teachers and families. Fundación MAPFRE has produced around 12 million print copies of road safety and accident prevention stories, activity books and teachers' guides. Materials can be downloaded free of charge in this link
4. Supporting teachers: our programs support teachers and allows them to adapt and innovate to make sure parents and children are fully engaged.

What problem did you address/are you addressing? 
Deaths and injuries due to car crashes or other casualties related to road safety.
What are your objectives? 
Promoting education in values and foster a healthy and safe lifestyle
Bring unintentional injuries prevention and road safety education for children to the classroom and to families
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Thursday, 10 January, 2019
Name of action 

Road Safety Caravan: for kids from 8 to 12. They are given a theoretical training on the circulation, the different roles involved in it, how they should behave safely in each of them, and a practical training in which they actively participate of circulation in a circuit designed for this purpose.

It is developed in Spain, Puerto Rico, Portugal, Mexico and Brazil. This activity goes around the country during the whole year.

Date 
Thursday, 10 January, 2019
Name of action 

Educational workshops on road safety in schools: Divided by the different educational stages to provide children with preventive action resources so that they can identify the risks that surround them and, in those cases where they cannot avoid it, they know how to react.

We develop those workshops along the year in countries like Spain, Peru, Brazil, Colombia, Philipines, Turkey, Mexico, Argentina, Chile, El Salvador, Guatemala, Honduras, Malta, etc.

Date 
Thursday, 10 January, 2019
Name of action 

Prevention workshops: for society in general but especially to children and the elderly. They are developed in collaboration with associations and official fire departments in different moments of the year. For example, we are developing a collaboration with the Boston Children's Hospital for which we have a van that goes to different places rising awareness and teaching people on how to prevent injuries and accidents in their daily life.

We develop those activities in countries like USA, Spain, Argentina, Brazil, Ecuador, Costa Rica, Guatemala, Mexico, Panama, Peru, Puerto Rico and Uruguay.

Date 
Thursday, 10 January, 2019
Name of action 

Educational resources and materials such as children's literature, teaching guides, educational activities, apps, games and other resources for the kids.

All the materials are available to free download at http://www.fundacionmapfre.org/fundacion/es_es/educa-tu-mundo/material-e...

How did you evaluate/are you evaluating the success of your action? 
In all the projects we carry out, our education partners prepare quarterly reports about the quality and scope of all the programs. These reports are audited annually, both externally and internally. Internationally, we use the Sales Force CRM Tool for monitoring the beneficiaries. We allocate 5% of the total budget of our activities to these audit and control. After any activity is carried out, or after teaching the education workshops in schools, general satisfaction and knowledge acquisition surveys are handed out in order to assess the activities. It is difficult to link the data on number of fatalities in countries with the number of students impacted in the last 20 years. However, and thanks to a report carried out by Fundación MAPFRE in 17 Latin American countries, regarding behavior and road safety education, it has been demonstrated that 70% of students who have taken part in road safety education activities, "always" use their seat belts. On the other hand, of those students who have never received a road safety education, only 20% wear seat belts when they go in the front seat, and 0% when they go in the back seat.
Who carried/carries out the evaluation activities? 
External evaluation
Internal evaluation
Name of the external evaluator 
Protectorate of the Ministry of Culture and Sports of the Government of Spain.