MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
In 2011, 17 to 25‐year‐olds accounted for nearly a quarter of all road casualties in Edinburgh, with young men being the most likely to commit driving offences. New drivers are most at risk in their first year of driving.
What are your objectives? 
To improve Road safety for new teen drivers, specifically drink‐driving, distraction, speeding and wearing seatbelts
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Monday, 28 September, 2015 to Thursday, 1 October, 2015
Name of action 

Streets Ahead Young Driver takes place at the Corn Exchange over four days each year. All state and independent schools are invited to send along their entire 6th year to find out more about the rights and responsibilities of becoming a driver.
This intervention covers the key issues of drink‐driving, speeding and wearing seatbelts, with attendees taking part in various activities designed to teach them how to lower their chances of causing or being involved in collisions themselves. Young people who have been affected by serious incidents also shared their stories, and a hard‐hitting play, ’Friends Disunited’, highlighted the potentially life changing consequences of careless driving and peer pressure.
This event is now staged annually and is universally popular with teachers as it gives them a lead in to other activities in school such as Crash Magnets provided by Road Safety Scotland.The event is promoted from its inception in January to schools and teachers, through information sent to the schools. We have information on booking on our website and by the beginning of August we are fully booked up for all of the sessions. The 4-days program takes place in September/October.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
During the event we tweet updates and encourage the pupils to interact and publish their photos and comments using the hashtag #EdinYD We also invite local press along and we have had the event reported on TV and in local press.
How did you evaluate/are you evaluating the success of your action? 
We visit the schools in the months after the event to find out what the pupils have learned, and retained over that period. This feeds into modifications in the following year’s programme. For example we will make changes to the drama element of the event as we have had several schools comment on particular scenes that are not crucial to the plot, but nevertheless impact on the pupils in other ways.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention