MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Prodrive Learning offers a 24 month online program to improve driver behavior. The program consist of 3 pillars. Measure + Train + Motivate. Our online training progam is very innovative because, when compared with classic behind the wheel training our online solution offers effectiveness over a longer period. Influencing driver (human) behavior, doesn’t happen over night, it is a time consuming process. The online training consisit of digital gaming, interesting video’s all presented by our online coache Lianne.
What are your objectives? 
Increase of Road Safety
Lower carbon emmission
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Tuesday, 1 October, 2013
Name of action 

Step 1: We produce a Fuel&Safety Scan. This is an analysis of 12 months historical fuel transactions and damages. We benchmark this against the ‘Prodrive Norm” and present the findings and recommendations to mitigate, to the client.
Step 2: We implement our 24 month driver influencing program. This means that we initiate an internal “Drivers Battle”. Starting with a clear video message containing the objectives ( increased safety, lower cabron emissions). Every month, during the 24 months program, drivers receive an update on their position, fuel usage, damages, carbon emissions. Every year the company also participates in the Dutch Eco Drivers League.
Step 3: Drivers ar invited to participate in our online Safe & Eco Driving Program. The first 12 months everybody participates in 6 interactive modules, the secon year again 4 modules are presented.
Step 4: We set-up a tailored driver motivation program containing of incentives for the safest, greenest or most consistent drivers
Step 5: Ongoing: Monitoring of the results. We help our clients reap the biggest benefits from our solution.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Information can be found on the websites: www.prodrivelearning.com and www.ecodriversleague.com
How did you evaluate/are you evaluating the success of your action? 
Over 35.000 dutch drivers have followed the online training so far. We see a reduction of fuel / carbon emissions of 4-8% and increase of driver safety ( less accidents) 10-30%
Please list the indicators you use to measure success 
Fuel Monitor and rate of accidents