MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
The "Krakow Together Against Drunk Driving" campaign organized by the Prodriver Foundation was aimed at promoting social attitudes and encouraging the Cracovians to oppose driving under the influence of alcohol and drugs in the context of road traffic.
What are your objectives? 
- organising 2 free access events in the centre of the city with the use of innovative methods and tools: alco goggles, a rollover simulator, an alcometer, a safety driving simulator, projection of a filmed experience comparing sober and alcohol driving
Describe the characteristics of your target audience 
Our actions were free of access, for all the interested people, so we addressed persons of all groups of age. The number of beneficiaries is estimated at 300 direct participants (ie who personally participated in the program), to which should be added about 2000 people who observed our happenings up close (passers-by, accompanying persons, etc.).
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Thursday, 6 July, 2017 to Saturday, 9 September, 2017
Name of action 

The campaign was held at Bonarka City Center, during the Bonarka Action Finals, "Driver on 6+", which the Prodriver Foundation co-hosted. The second edition was held on 9.09.2017 in the square of the former Forum Hotel in Cracow on the occasion of Cracow Moto-barbecue in cooperation with, among others, the Association of Krakow Motorcyclists - the South Group and the Krakow Motorcyclists School. On our stands you could also an exhibition of rallye cars and talk to Auto-Fart driving instructors and rally drivers about a great initiative to support young talents under the banner of "Future Rallye Drivers Academy".
Anyone who came to our stand could benefit, among others, from alco goggles, a rollover simulator, an alcometer, a safety driving simulator, or a filmed experience comparing sober and alcohol driving as the first experiment in Poland realised by Prodriver Foundation in September 2016. In addition, during the campaign, participants were able to get acquainted with the instruction of stopping the drunk driver and see a demonstration of a car extinguisher. During each visit were also present officers of the Department of Road Traffic of Krakow Police Headquarter who responded to questions about road safety. Our team was supported by 4 volunteers and we trained about 300 people in the thematics of the Campaign - raising awareness in promoting sobriety at the wheel and in opposing drunk driving (or after taking intoxicants).
http://www.erscharter.eu/en/content/cracow-together-against-drunk-driver...

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The promotion of the event highlighting support for our action from the Municipality of Krakow took place in multi-channel:- we printed and placed information posters in places of happenings,- we have placed information on websites and social profiles of our and our Partners (Bonarka City Center, Municipal Police Headquarters in Krakow, Krakow Motorcycle School),- we sent information to the media (information appeared, inter alia, on the website of Radio Kraków and Małopolska Internet Television MTV).In addition, on the website of Radio Krakow, there was a conversation about our Campaign (July 31, 2017, the program "The first step": http://www.radiokrakow.pl/audycje/pierwszy-krok/piles-nie-wsiadaj-za -kierownice /).
How did you evaluate/are you evaluating the success of your action? 
The participants were submitted to an interview (survey) measuring the change of their awareness and level of knowledge in the thematics of the project
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
1
Number of control groups 
1
Please list the indicators you use to measure success 
raising awareness among Krakow residents in promoting sobriety at the wheel and in opposing drunk driving (or after taking intoxicants).
involvement of volunteers in activities to promote sobriety on the roads
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
interviews (surveys) among the participants