MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Approximately 2,000 children die due to road injury each year, making it the second leading cause of death among Vietnamese children ages 5–14. Motorcycles account for 95% of registered vehicles in Vietnam, and their users account for 75% of Vietnam’s road traffic fatalities. The motorcycle is used as a family vehicle, oftentimes carrying multiple adults and children at once. Helmet use among adults is above 90%, but despite high helmet use rates among adults and evidence that helmets can reduce the risk of head injury by 69% and death by 42% in a crash, unfortunately, child helmet use rates are as low as 4% in some rural provinces. Helmets for Kids aims to improve awareness of road safety and helmet use and to increase helmet use among children and teachers. The desired long-term impact of the project is to protect students from head injury when in a crash. Major components of the Helmets for Kids program include:• Donating high quality helmets• Training teachers and students on correct helmet use and road safety• Engaging schools and the community and increasing public awareness of child helmet use • Sustaining students’ enthusiasm and helmet use with extracurricular activities• Conducting pre- and post-behavior observationsThe program has become a catalyst for government, nonprofit organizations, and corporate sponsors to work together to develop successful partnerships devoted to saving the lives of children in the developing world.
List the actions you carried/are carrying out 
Date 
Thursday, 1 March, 2012
Name of action 

School selection – AIP Foundation works with government partners to select new schools to benefit from the HFK program. School selection is based on the road environment of the school and the economic need of the community.
Teacher and parent trainings – Trainings are conducted for teachers and parents using training booklets and materials. The trainings focus on current road traffic laws and important safety skills. Parents and teachers deliver knowledge to students.
Helmet donations – High-quality standard helmets are provided to all students and teachers with Johnson & Johnson logos on them at the project schools. In the new school year, first graders and new students at selected schools will receive new helmets.
Launch ceremonies – Kick-off ceremonies are held at schools to introduce the project and to reinforce the messages of the HFK program. Students and teachers pledge their commitment to road safety and play road safety games.
Extracurricular activities – Activities to promote helmet use and safe road behavior, such as essay contests, art contests, and performance competitions, are chosen by the school and implemented at each school.
Billboard installation and educational material distribution – Road safety billboards are erected at each of the new schools and students, teachers, and parents at project schools receive educational materials communicating the importance of wearing a helmet.
Monitoring and evaluation – AIP Foundation monitors helmet compliance rates throughout the year by conducting pre- and post-donation helmet observations as well as ongoing crash case recording. 
Review workshops – AIP Foundation conducts a review workshop attended by stakeholders from project schools and relevant government agencies to reflect on the challenges and successes of the program. 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Helmets for Kids has been highly publicized through online and print media. Press releases after each major event ensure coverage and dissemination of accurate information about the program. Both Vietnamese and English-speaking media cover activities. The initiative was also presented at international meetings and conferences such as the United Nations Road Safety Collaboration, the Asia Pacific Road Safety Conference, the Global Road Safety Summit, and the Decade of Action Forum.
How did you evaluate/are you evaluating the success of your action? 
The project uses cutting edge evaluation methods, developed in partnership with the US Centers for Disease Control and Prevention to evaluate the impact of the project. AIP Foundation monitors helmet compliance rates throughout the year by conducting pre- and post-donation helmet observations, alongside ongoing crash case recording. Objectives like parent commitment to road safety, teacher’s enhanced capacity to implement a road safety curriculum, and community engagement are measured through indicators such as commitment letter receipt, number of teachers trained, and stakeholder participation in kick-off ceremonies. Evaluation techniques have been well documented and shared among other NGOs.