MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
Insufficient following distances - In February 2018, VSV (Flemish Foundation for Traffic Knowledge) started an awareness raising campaign to address the problem of insufficient following distances on motorways and regional roads in Flanders, Belgium. The campaign incited road users to check their following distance by singing the chorus line from the eighties disco hit "Last Night A DJ Saved My Life" (exactly 2 seconds, which is the required safety distance on a dry road surface).
SHARE WITH US YOUR OBJECTIVES: 
Increase the awareness of drivers on the importance of keeping a safe following distance
Increase the number of drivers who keep a safe following distance
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Friday, 2 February, 2018 to Friday, 16 February, 2018
Name of action 

The words "Last Night A DJ Saved My Life" were painted on the road surface at two motorway locations in Flanders, as an eyecatcher at the start of the campaign. The slogan was painted over a distance of 70 metres, corresponding to the safe following distance at a speed of 120 km/h.

Date 
Monday, 5 February, 2018 to Monday, 5 March, 2018
Name of action 

Billboard advertisements on 315 motorway and regional road locations in Flanders. The billboards showed a graphic representation of a car at a safe following distance, with the slogan "Safe following distance? Sing Last Night A DJ Saved My Life".

Date 
Monday, 5 February, 2018 to Sunday, 25 February, 2018
Name of action 

Radio commercial on 4 national radio stations in Flanders, with a well-known DJ explaining the principle of checking your following distance by singing the "Last Night A DJ Saved My Life" chorus line.

Date 
Monday, 29 January, 2018
Name of action 

Online video on Facebook and Instagram with a well-known DJ explaining the principle of checking your following distance by singing the "Last Night A DJ Saved My Life" chorus line, and performing this in practice with a number of test drivers. The video was promoted by targeted advertisements on social media.

Date 
Friday, 2 February, 2018
Name of action 

Information on safe following distances including practical tips on the road safety website www.veiligverkeer.be

How many people did you reach/have you reached? 
Describe the characteristics of your target audience 
Motorized road users in Flanders, especially car drivers on motorways and regional roads (holders of a B licence). The total number of people in this target audience is over 2 million.
DID/DO YOU HAVE AN EXTERNAL PROVIDER TO IMPLEMENT YOUR ACTIVITIES? 
external Evaluation 
charter_yes
Name of external evaluator 
Ad agency (Bonka Circus, Belgium)
How did you disseminate/are you disseminating results? 
Presentations at road safety expert meetings, Flemish Road Safety House, road safety workshops and seminars
How did you evaluate/are you evaluating the success of your action? 
A pre/post evaluation was carried out using an online panel survey (Indiville survey agency, Belgium) measuring campaign reach, campaign appreciation, knowledge, attitudes and self-declared behaviour on safe following distances. The survey results were completed by following distance measurements carried out by the Flemish Road Agency.
Who carried/carries out the evaluation activities? 
External evaloation
Internal evaluation
When did/will you carry out the evaluation? 
before and after intervention
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS 
knowledge of target audience on safe following distance (two-second-rule)
attitudes of target audience towards safe following distance (risk perception and social norms)
self-declared behaviour of target audience regarding safe following distance
campaign reach (share of target audience that has seen/heard the message, overall and by media type)
campaign appreciation (share of target audience that appreciates the message, by quality category, overall and by media type)
following distances on a selected number of measuring points in Flanders, by day of the week and time of the day
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC. 
online panel survey (Indiville survey agency, Belgium)
following distance measurements (Flemish Road Agency, Flanders)