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Euroopan tieliikenneturvallisuuden peruskirja
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Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
Insufficient following distances - In February 2018, VSV (Flemish Foundation for Traffic Knowledge) started an awareness raising campaign to address the problem of insufficient following distances on motorways and regional roads in Flanders, Belgium. The campaign incited road users to check their following distance by singing the chorus line from the eighties disco hit "Last Night A DJ Saved My Life" (exactly 2 seconds, which is the required safety distance on a dry road surface).
What are your objectives? 
Increase the awareness of drivers on the importance of keeping a safe following distance
Increase the number of drivers who keep a safe following distance
Describe the characteristics of your target audience 
Motorized road users in Flanders, especially car drivers on motorways and regional roads (holders of a B licence). The total number of people in this target audience is over 2 million.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Perjantai, 2 helmikuu, 2018 - Perjantai, 16 helmikuu, 2018
Name of action 

The words "Last Night A DJ Saved My Life" were painted on the road surface at two motorway locations in Flanders, as an eyecatcher at the start of the campaign. The slogan was painted over a distance of 70 metres, corresponding to the safe following distance at a speed of 120 km/h.

Date 
Maanantai, 5 helmikuu, 2018 - Maanantai, 5 maaliskuu, 2018
Name of action 

Billboard advertisements on 315 motorway and regional road locations in Flanders. The billboards showed a graphic representation of a car at a safe following distance, with the slogan "Safe following distance? Sing Last Night A DJ Saved My Life".

Date 
Maanantai, 5 helmikuu, 2018 - Sunnuntai, 25 helmikuu, 2018
Name of action 

Radio commercial on 4 national radio stations in Flanders, with a well-known DJ explaining the principle of checking your following distance by singing the "Last Night A DJ Saved My Life" chorus line.

Date 
Maanantai, 29 tammikuu, 2018
Name of action 

Online video on Facebook and Instagram with a well-known DJ explaining the principle of checking your following distance by singing the "Last Night A DJ Saved My Life" chorus line, and performing this in practice with a number of test drivers. The video was promoted by targeted advertisements on social media.

Date 
Perjantai, 2 helmikuu, 2018
Name of action 

Information on safe following distances including practical tips on the road safety website www.veiligverkeer.be

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Presentations at road safety expert meetings, Flemish Road Safety House, road safety workshops and seminars
How did you evaluate/are you evaluating the success of your action? 
A pre/post evaluation was carried out using an online panel survey (Indiville survey agency, Belgium) measuring campaign reach, campaign appreciation, knowledge, attitudes and self-declared behaviour on safe following distances. The survey results were completed by following distance measurements carried out by the Flemish Road Agency.
Who carried/carries out the evaluation activities? 
External evaluation
Internal evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
Please list the indicators you use to measure success 
knowledge of target audience on safe following distance (two-second-rule)
attitudes of target audience towards safe following distance (risk perception and social norms)
self-declared behaviour of target audience regarding safe following distance
campaign reach (share of target audience that has seen/heard the message, overall and by media type)
campaign appreciation (share of target audience that appreciates the message, by quality category, overall and by media type)
following distances on a selected number of measuring points in Flanders, by day of the week and time of the day
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
online panel survey (Indiville survey agency, Belgium)
following distance measurements (Flemish Road Agency, Flanders)