MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Irish Road Victims' Association

Good practice submission

What problem did you address/are you addressing? 
Raising awareness of the human impact of road crashes. The real people behind the statistics. Assisting in getting road safety legislation passed through our awareness raising activities. Highly visible at Dáil Éireann, road safety roadshows, company events, schools events, ploughing championships and annual world Day of Remembrance for road victims events.
What are your objectives? 
To save lives and prevent injury on the roads and better support those affected.
Describe the characteristics of your target audience 
all road users ***See photos, videos and other details uploaded to our ETSC page today
How many people did you reach/have you reached? 
1000-5000
List the actions you carried/are carrying out 
Date 
Thursday, 5 April, 2018
Name of action 

Vigils to highlight the human impact of road crashes, the real people behind the statistics. Took action to showcase the white photo frames with images of people killed on the roads. The number of frames represented the numbers killed in just one year. Helped to raise awareness as it was a very powerful image, like a military cemetery. Helped to change attitudes and get important legislation passed in the Dail. Taken to companies and schools and road safety road shows, and the ploughing championships. Diverse audience reached and attracted national media coverage.
 
 
 
 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Reflected in the results achieved. The passing of legislation which was initially strongly opposed in a minority government. Feedback from schools and companies.
When did/will you carry out the evaluation? 
Before and after the intervention
Please list the indicators you use to measure success 
Results and feedback received