Vigils to highlight the human impact of road crashes, the real people behind the statistics. Took action to showcase the white photo frames with images of people killed on the roads. The number of frames represented the numbers killed in just one year. Helped to raise awareness as it was a very powerful image, like a military cemetery. Helped to change attitudes and get important legislation passed in the Dail. Taken to companies and schools and road safety road shows, and the ploughing championships. Diverse audience reached and attracted national media coverage.