MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
Motorcyclists are 38 times more likely to be killed in a road accident than car users. REALRIDER® ensures the nearest ambulance service is alerted quickly and provides medical details and GPS location to find injured riders. Monitoring key sensors in Smartphones, REALRIDER® looks for changes that occur during a crash like rapid deceleration, tumbling motion followed by a period of no movement, after which an alert is triggered.
SHARE WITH US YOUR OBJECTIVES: 
Realsafe Technologies has developed a unique crash detection system, called REALsafe® to detect if a crash has occurred and send last known location and medical details to the nearest Ambulance service.
Our first product REALRIDER® is an industry-first App incorporating REALsafe® aimed at motorcyclists.
Connecting a community passionate about motorcycling, REALRIDER® also features route recording technology, ability to plan, store and share routes and locations and the facility to store critical bike information in one place.
It is the first App in the UK to send crash detection notifications directly to 999.
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Wednesday, 1 August, 2012
Name of action 

Realsafe Technologies raised £400K funding to first get the idea off the ground in 2011.
Monitoring key sensors in Smartphones, the App detects changes that occur during a crash, such as rapid deceleration, tumbling motion followed by a period of no movement, following which an alert is triggered. If the rider is OK, they can deactivate the alert to prevent information from being sent. If the alert is untouched, the phone sends location and medical details to the nearest Ambulance Control Room.
 
As the Control Room receives the information, a 3-call process is triggered to see if contact can be made with the rider. If they are able to respond and are injured at the scene, they will be talked through a triage process to determine the extent of injuries. If the rider does not respond, the Ambulance Service begins the process of dispatching to the riders’ last known location provided by the App along with pre-programmed medical details.
 
Rigorous research and development has been ongoing since collaboration with the North East Ambulance Service who has acted as a test bed and pilot–phase partner for UK roll out.
Alongside this the company has worked tirelessly with BT & the 999/111 government liaison committee chaired by the UK Home Office to ensure the app acts as a delivery support mechanism rather than a hindrance to UK emergency services.
Recently the team secured a further £1million investment to support market launch scheduled for Feb 2016. 

How many people did you reach/have you reached? 
How did you disseminate/are you disseminating results? 
REALRIDER® has operated on a soft-launch basis while the product has been refined through testing, growing an organic following of 22K followers. Commercially a 3-year deal with BMW has been secured offering REALRIDER® annual subscriptions with all bike purchases. A UK distribution partnership has also been secured with TranAm, the UK’s largest supplier of motorcycle gear to retail REALsafe® subscription cards to their UK-wide motorcycle dealer network. Other commercial partnerships include Kymco who offer a one-year subscription to REALsafe® on purchase of their maxi scooters and Institute of Advanced Motorcyclists, who offer all REALRIDER® users a 10% discount on their ‘Skills for Life’ advanced course. A number of other commercial deals are in development with other global brands. Messaging positions REALRIDER® as a critical bit of biking kit. The motorcycle App that keeps riders safe and connected. For launch a coordinated sales & marketing creative campaign is being devised in an effort to grow user base. This will be disseminated through e-marketing, SMS push marketing, social media, blogger outreach, PR, events, videos, channel/partner marketing & POS.
How did you evaluate/are you evaluating the success of your action? 
Due to the nature of the App and our partnership with the NHS and BT, we are obligated to carry out rigorous testing and evaluations on a regular basis. These include but are not limited to:- Regular crash testing and refinement of the product using the Nissan Test Track here in UK- Confidence and accuracy testing with the NHS- BT Systems Interface Testing- North East Ambulance Control Room and paramedic testing to ensure the process following a crash alert works. Following the test pilot we secured a 0.01% false activation rate.