MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
For the last two years LAMB is actively involved into 10 Micheline Golden Rules distribution among vehicle drivers. We think it's time to modernize this type of distribution and public education, choosing more interactive, modern methods that should attract a broader audience part, both among existing, new and next road users (car drivers, cyclists, motorcyclists). The most vulnerable road users are cyclists and motorcyclists. This year (2015) road traffic accident statistics in Latvia show that the number of fatalities in comparison with the previous year’s same period has increased by 16%.
SHARE WITH US YOUR OBJECTIVES: 
The project aim was to ensure active involvement of various road users into the road safety issues and the FIA 10 golden traffic safety rules observation. The appropriate approach is required to attract their attention. An interactive, laconic but direct
First: We think it's time to modernize this type of distribution and public education, choosing more interactive, modern methods that should attract a broader audience part, both among existing, new and next road users.
Second: Educating drivers preventively reduced number of road accidents with fatal consequences.
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Saturday, 3 January, 2015 to Friday, 30 October, 2015
Name of action 

Activity 1.1: Search for the sources of co-financing. - Project manager (PM)
Activity 2.1: Prepared competition regulations that are publically available at LAMB web-site during the campaign. Defined the number of jury members. PM and PR specialist
Activity 2.2: Chosen  the required members of jury. PM and PR specialist.
Activity 2.3: Announcement of competition. Information in mass media. PR specialist.
Activity 2.4: Evaluated at least 95% of all the submitted for the competition video. Determined the winners. PM and PR specialist.
Activity 2.5: Announcement of the results and awards - information in  mass media. PR specialist.
Activity 3.1: Period of receipt of  video clips (short films). 6 months Received all the submitted video clips. PM
Activity 4.1: Publications of video in social media or if possible - on TV. PR specialist.

How did you disseminate/are you disseminating results? 
All information about the competition and its results were published on LAMB social media accounts:1. https://www.facebook.com/LAMBautoklubs/?fref=ts2. http://www.draugiem.lv/LAMB/3. https://www.youtube.com/watch?v=9igctmcAwZA and https://www.youtube.com/playlist?list=PLHVnT8GrJg4U-3BxuSkY6cxhMuYe7Gey34. https://twitter.com/autoklubsLAMB
How did you evaluate/are you evaluating the success of your action? 
The main indicator to be taken into account - how many competitors will express their wish to participate in this campaign, as well as how many of these participants in the future will really follow these 10 Golden Rules.