What problem did you address/are you addressing?
For the last two years LAMB is actively involved into 10 Micheline Golden Rules distribution among vehicle drivers. We think it's time to modernize this type of distribution and public education, choosing more interactive, modern methods that should attract a broader audience part, both among existing, new and next road users (car drivers, cyclists, motorcyclists). The most vulnerable road users are cyclists and motorcyclists. This year (2015) road traffic accident statistics in Latvia show that the number of fatalities in comparison with the previous year’s same period has increased by 16%.
What are your objectives?
The project aim was to ensure active involvement of various road users into the road safety issues and the FIA 10 golden traffic safety rules observation. The appropriate approach is required to attract their attention. An interactive, laconic but direct
First: We think it's time to modernize this type of distribution and public education, choosing more interactive, modern methods that should attract a broader audience part, both among existing, new and next road users.
Second: Educating drivers preventively reduced number of road accidents with fatal consequences.
How did you disseminate/are you disseminating results?
All information about the competition and its results were published on LAMB social media accounts:1. https://www.facebook.com/LAMBautoklubs/?fref=ts2. http://www.draugiem.lv/LAMB/3. https://www.youtube.com/watch?v=9igctmcAwZA and https://www.youtube.com/playlist?list=PLHVnT8GrJg4U-3BxuSkY6cxhMuYe7Gey34. https://twitter.com/autoklubsLAMB
How did you evaluate/are you evaluating the success of your action?
The main indicator to be taken into account - how many competitors will express their wish to participate in this campaign, as well as how many of these participants in the future will really follow these 10 Golden Rules.