What problem did you address/are you addressing?
The WHO 2013 Global Status Report on Road Safety states “Middle income countries, that are motorizing rapidly, are the hardest hit” where “eighty per cent of road traffic deaths occur…” This is why our initiative focuses on such countries in EU, Asia and Latin America to support not only reaching the 2020 EU road safety target of halving the road victims but also the UN Decade of Action for Road Safety 2011-2020. In Europe the focus is on countries generally lagging behind in achieving results. Those are Romania (96), Bulgaria (82) and to a lesser extent Hungary (61) which have a road deaths rate per population far above the EU average of 55 deaths per million population in 2012 (EC, Road Safety 2012: How is your country doing?). While road deaths have been reduced by 43% on average in the EU27 in the period 2001-2010, those countries achieved reductions of 40% (Hungary), 23% (Bulgaria) and only 3% (Romania). (WHO) Still the partners of those countries are well equipped for being active carries of social change in their societies and the youth is generally well perceptive of what our initiative can offer them. In the LIVES project the opinion of 2649 young people from Bulgaria, Hungary, Romania and Poland was investigated. 21% of the respondents point out that information and preventive campaigns are the most effective measure to reduce the number of deaths on the roads in the SHORT term. 19% believe that for the LONG term as well. 41% underline the use of interactive non-formal education as the most effective measure to raise awareness among the road users.Facing an average of 161 deaths per million population in the Region of Americas and 185 in Western Pacific, the project involves Argentina (127) and China (205). (WHO)
What are your objectives?
The aim is to boost international efforts to save young lives on the road by exchanging information and sharing good practices, providing a platform for long-term targeted impact through a list of exceptional players in the road safety and accident preven
The initiave fosters improvements in awareness raising with focus on the most vulnerable road users (youth, cyclists, children, etc.) and builds better methodology through cross-fertilizing intercontinental experience.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
The project website is http://impact.ired-bg.eu During the initiative we are working on:- update our websites with information, related to the project, which will be giving details on all issues related to the project.- upload the English version of the developed common training pack on the topic of vulnerable road users (guidelines for the trainers, hand-outs, PPT presentations and case studies) in a designated web space on iRED’s website so that it can be easily adapted and used by interested stakeholders outside the present consortium.- update the European Road Safety Charter website (www.erscharter.eu) with project news for ensuring higher visibility for the community, interested in the subject of road safety.- produce country-specific information and communication materials: Those will be chosen by each partner independently, depending on the elements of EU, Asian and Latin-American experience they would like to cross-fertilize.- equip three of the project partners with high-technology equipment, as suggested by the LIVES project evaluator on the basis of the iRED improved results in the same project after acquiring a driving simulator, thus providing for higher quality of interventions and comparable level of experience and equipment of the European project partners within the project's lifetime and after.- reach out to road safety stakeholders through the implementation activities as well as through the the open public seminar in Shanghai, China, and the conference in Buenos Aires, Argentina.- produce an evaluation report for the project findings that will describe the project process and give recommendations on the base of its results.The electronic versions of the products will be available in English for free use on the Internet.The partners will continue to search for such opportunities in order to ensure the sustainability of the results beyond the project lifetime. They will use their regular internal resources to co-fund the initial project development. Once the project products (information stand, information materials, clothing, training module on Vulnerable road users and country specific information and communication materials) are available those regular resources will be enough to maintain the project activities without the need for substantial external funding. Furthermore 58 youth workers and animators are trained in the framework of initiative. They received valuable professional skills through the “Vulnerable Road Users” training module and the opportunity to organize and carry out a large-scale campaign. Those people will remain in the network of the project partners, ready to step in for new initiatives, even if their personal and/or professional interests evolve on the basis of the newly acquired experience.
How did you evaluate/are you evaluating the success of your action?
The project envisages the implementation of an integrated evaluation system foreseeing external (feedback) and final evaluation the objectives of which are:- to analyse the level of implementation of the working programme at each stage;- to verify the achievements that could affect the implementation of each subsequent activity;- to collect information about the effectiveness of the work in each partner’s context.1. External evaluation: The project evaluator, who is part of the consortium but outside the field activities, drafted an evaluation plan indicating: purpose, questions, methods, tools, tasks and related timing. All the partners actively cooperate in giving to the project evaluator all the information and data needed for evaluation on the two stages of national campaigns implementation.2. Final evaluation: The final evaluation report will be sent to the EC together with the final report. The final evaluation report will show the overall project achievements and will be used for dissemination activities on an international level.