What problem did you address/are you addressing?
Therefore we develop an APP that can help our clients and the general public to assess their driving, and be conscientious of their driving patterns and what they can do to improve them, and hopefully, reducing the accident rate, making the roads a safer place to be.
SHARE WITH US YOUR OBJECTIVES:
With the aim of encourage road safety, we developed a new mobile APP, OK! drive you, that allows us to gather, in real time, data and analyses the driving behavior patterns. In the end of each trip, the user gets a score according to the evaluation of the
We believe that with this feedback we are encouraging a safer and more conscious driving.
How did you disseminate/are you disseminating results?
Announcing the App OK! drive you trough a spot on national TV was our first step to get to as many people as we can. Now in the gamification phase, our strategy relied on Facebook, where users can challenge their friends to use the App and became better drivers. Whit a Facebook strategy we are now communication to a much younger public. The APP was released whit a Spot TV, and it’s continually communicated in our website and Facebook. We released a new version that includes gamification (challenges to earn badges) and social media integration, to promote competition between friends and other users. Recently, in the launch off the gamification phase, we promote a healthy competition between the user’s of the APP to find out who’s the best driver.
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS
Total of users
Total of trips submited to the APP
Average grade for trip