MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
BRIDGESTONE POLAND 1Women - drivers in winter driving conditions
What are your objectives? 
Realizing how much different are the road conditions in the winter and in the summer season
Paying attention to the safety in the car, which depends on proper tyre
Conducting a series of workshops for women-drivers in selected cities in Poland. Lectures and practical exercises of driving on new and used tyres
Describe the characteristics of your target audience 
Workshops are targeted to women and, through the media, general public in Poland. Our program was aimed at women, but of course everyone could take part in workshops.We have focused on woman for four reasons: 1. This is large and important group of drivers. According to the statistics 40% of passenger cars drives in Poland are woman. 2. Women more and more often decide about issues that have traditionally been the domain of men – such automotive. 3. Women more likely extend their knowledge regarding automotive and want to be more independent.4. Women are more sensitive to the safety issues and have an impact on their relatives.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Monday, 29 September, 2014 to Saturday, 25 October, 2014
Name of action 

Safe woman on the road – workshop conducted with Police Departments in 5 major cities in Poland

Date 
Monday, 29 September, 2014 to Saturday, 25 October, 2014
Name of action 

Media relation – promoting campaign in media, Bridgestone experts tips for drivers. 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
National and regional media are engaged - publish invitations and reports from each event.
How did you evaluate/are you evaluating the success of your action? 
After each workshop surveys are conducted, that evaluate the gained knowledge about tyres, driving technique, and willingness to participate in a similar event in the future.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
After each workshop surveys are conducted, that evaluate the gained knowledge about tyres, driving technique, and willingness to participate in a similar event in the future.
The amount of participants
The amount of publications after the event
The amount of overall positive answers in the survey
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Surveys - that ask for the answers to 5 questions: 1. How do you evaluate your knowledge on road safety? 2. Do you believe that s