Similarly to its previous edition, “FII TREAZ LA VOLAN!” continued to gain an increasingly significant momentum in the online and offline environments, benefiting from a strong support offered by well-known persons from the cultural and entertainment fields. The unprecedented large scope of the positive reactions, which came from famous people representing a multitude of domains, set the campaign apart from similar initiatives and demonstrated, at the same time, the need for such an educational campaign in Romania, where statistics show an increase of road accidents and an overall lack of discipline among drivers.
Throughout the campaign, famous singers (Nicu ALIFANTIS, Mircea VINTILA) - even from the classical music field (Irina IORDACHESCU) -, as well as VIPs from the entertainment field (Dan HELCIUG, Dan FINTESCU), and the well-known former rally driver Titi AUR, who is actively promoting defensive driving and road safety, recorded their video messages which were then shared on the campaign’s Facebook page, as well as their personal pages. The videos where seen, shared and liked by thousands of Romanian drivers. At the end of September, many of the campaign’s videos and Facebook posts had reached thousands of drivers in the entire country, with some of them gathering around 30.000- 40.000 views and reaches exceeding 50.000, as well as thousands of likes and shares. The number of views and the videos’ reach more than doubled compared to last year’s result,
Overall, “FII TREAZ LA VOLAN!”’s messages were mainly distributed using two channels: online and offline.
Online, through the campaign’s official Facebook page, were the following type of materials were published:
- Video messages recorded by VIP endorsers
- Info-graphics focusing on preventive driving advice
- Short message-cards warning against the risks drivers expose themselves to if they have a careless/ inappropriate/ illegal behavior behind the wheel (ex: by how much the probability of an accident increases when the driver texts/ speaks on the phone/ drinks etc.)
Other online activities also included:
- An online poll testing the participants’ habits in traffic. The poll was addressed to drivers – who were questioned about behaviors such as the use of the mobile phone while driving, drinking and driving, checking medicines for side effects that could affect their driving abilities - , but also to pedestrians, cyclers and motorists. The survey aimed to evaluate the current behavior of Romanian traffic participants (given the lack of such national studies), as well as to underline, in an interactive manner, important risks posed by careless driving, as well as careless behaviors of pedestrians, cyclers and motorists. Over 8.000 people participated at the survey, a number almost double compared to last year.
- An online reflex test which challenged users to test their reaction speed (by clicking on a button at a specific time) in two circumstances: “normally” and “after drinking alcohol” (and calculating the distance a car can cover in the additional milliseconds needed to click the button “after drinking alcohol” compared with clicking it “normally” at certain speeds – 50 km/h, 90 km/h and 120 km/h). Although not based on scientific methods and definitely impossible to be considered equivalent to a real life situation, the reflex test aimed to point out that even a few seconds can have a tremendous impact in case of an accident.
Offline, through the campaign’s brochure, which was distributed nationally, through dedicated promoters handing the brochure in traffic, as well as an insert in one of the most popular daily newspapers in Romania. In total, 500,000 brochures were distributed nationally during the campaign.