MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Mitigate Road Risk for our Sales Teams using vehicles to visit customers. We want to make sure they come back home safe at the end of their working day.
What are your objectives? 
Reduce road accidents among target population
Develop awareness on road safety major issues
Reward best Road Safety actors
Describe the characteristics of your target audience 
Our drivers are Medical Sales Representatives. They are roughly 5.000 drivers disseminated across 36 European countries. Every day they hit the road to visit our key customers.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Friday, 1 January, 2010 to Wednesday, 1 January, 2020
Name of action 

Develop practical training (behind the Wheel) refresher every three years
Partnership is made with local vendor to develop a full day training organized as follow:
Morning session presenting theory of defensive driving as well as eco-driving principles (2h)
End of morning + Afternoon session on track to experience:
     - Safe following distance
     - Emergency braking (dry / wet conditions)
     - Avoiding a sudden obstacle
     - Cornering
     - Impossible multitasking (use of mobile phone) while driving
     - Eco-driving (shifting gears, use of accelerator, slowing down anticipation…)
Presence to the training is mandatory. It is monitored by management and audited by independent department.

Date 
Tuesday, 1 January, 2013 to Sunday, 31 December, 2017
Name of action 

Deploy online Road Safety training with quarterly sessions to ensure road safety fundamentals are at the top of mind of our drivers
Between two practical training (3 years) bad habits may come back. We have developed an online road safety training to make sure safety principles remain at the top of mind of our drivers. Country adoption depends on local situation (collision rate, budget issues…). The on-line training consists of:
Hazard Perception self-assessment through a series of 30 short videos testing ability of individuals to identify road risk and identifying areas of improvement.
Series of modules among a list of 25 (speed, deadly distraction, bad weather, roundabouts, seat belt, drowsy driving…) are prescribed individually depending on Hazard Perception score.
Each module is made of: Key information on the topics, Statistics showing the prevalence of this topic in road accidents, a short video showing what to do and ending with a 10 question quiz assessing the understanding of the participant.
Attendance and results to each module are sent to the direct manager as well as the Fleet manager to ensure discipline.

Date 
Monday, 1 January, 2007 to Thursday, 31 December, 2020
Name of action 

Develop a recognition program in each and every country to reward best Road Safety Actors (Sales Representatives – District Managers – Fleet Managers)
Each year and in each country, best road safety actors are identified on selected criteria such as: accident record, road violation record, attendance to road safety training, road safety coaching progress, special action(s) developed by the individual.
Road Safety local champions are rewarded in the Country. A dossier is submitted to Corporate team which is going to select the best 10 champions worldwide. These Road Safety International champions are then invited to a ceremony held at the Carrousel du Louvre in presence of the Management Board and the CEO. Together with sales champions, they receive a trophy on stage in front of 800 people. There is no money prize, “only” the pride of being recognized by Sanofi top management for putting road safety as a priority in their business.

Date 
Monday, 1 January, 2007 to Thursday, 31 December, 2020
Name of action 

Analyze road accidents to develop corrective actions
Each road accident is reported in a form requesting a short analysis of the event. According to internal definitions, “Potential & Serious Injuries” are identified. For each PSI accident, an in-depth analysis is expected exploring human and organizational factors. The outcomes of the analysis, captured in a special form, lead to corrective measures that are shared with all countries in the Region. 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
A dashboard is published internally every month. External publication is made on a yearly basis through our Corporate Social Responsibility report.Road Safety champions are announced on the Corporate HSE intranet
How did you evaluate/are you evaluating the success of your action? 
We measure the number of road accidents as well as the number of lost time injuries resulting of a road accident on a monthly basis in each of the 31 reporting countries.(2) Attendance to the training is measured as well as Country results to Hazard Perception: proportion of High, Medium and Low risk drivers are then established for each participating country. Over time, we plan to monitor if these proportions evolve towards less high risk drivers. (4) All Potential Serious Injuries are monitored and the goal is to analyze 100% of them.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
Please list the indicators you use to measure success 
Number of Road Accidents within the population.
Proportion of road accident per vehicle
Number of lost time injuries due to road accidents
Proportion of identified high risk drivers in countries implementing the on-line training
Proportion of Potential Serious Injuries analyzed in-depth using Human & Organizational factors.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Monthly survey (internal tool) to report all accidents and injuries Quarterly dashboard provided by UKGRS for on-line training