What problem did you address/are you addressing?
Mitigate Road Risk for our Sales Teams using vehicles to visit customers. We want to make sure they come back home safe at the end of their working day.
What are your objectives?
Reduce road accidents among target population
Develop awareness on road safety major issues
Reward best Road Safety actors
Describe the characteristics of your target audience
Our drivers are Medical Sales Representatives. They are roughly 5.000 drivers disseminated across 36 European countries. Every day they hit the road to visit our key customers.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
A dashboard is published internally every month. External publication is made on a yearly basis through our Corporate Social Responsibility report.Road Safety champions are announced on the Corporate HSE intranet
How did you evaluate/are you evaluating the success of your action?
We measure the number of road accidents as well as the number of lost time injuries resulting of a road accident on a monthly basis in each of the 31 reporting countries.(2) Attendance to the training is measured as well as Country results to Hazard Perception: proportion of High, Medium and Low risk drivers are then established for each participating country. Over time, we plan to monitor if these proportions evolve towards less high risk drivers. (4) All Potential Serious Injuries are monitored and the goal is to analyze 100% of them.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Number of Road Accidents within the population.
Proportion of road accident per vehicle
Number of lost time injuries due to road accidents
Proportion of identified high risk drivers in countries implementing the on-line training
Proportion of Potential Serious Injuries analyzed in-depth using Human & Organizational factors.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Monthly survey (internal tool) to report all accidents and injuries Quarterly dashboard provided by UKGRS for on-line training