What problem did you address/are you addressing?
Number of fatalities (pedestrians, cyclists, motorcyclists, moped riders) on the Latvian auto roads, especially during weak visibility period, grows. For the first time since 2001, there had been an increase of the total number of deaths in 2013 where vulnerable road users composed 53,6%. Tendency in 2014 indicates that this number is not decreasing.Latvian citizens in their majority are still influenced by the post-crisis period. In order to save their financial resources, they buy cheap and old cars. As a result during week visibility period increases the risk to get into a car accident, while driving a car which is out of technical order.It is important to cultivate the good practice behaviour on roads for the purpose of increase of road safety with the evaluation of the FIA 10 Golden rules. Such a measure will help to improve road safety not only for vehicle drivers and their passengers but also for other road users and pedestrians.
What are your objectives?
To draw motorists' attention to the risks and dangers while driving a car with technical disorder including car tyre pressure, lighting and other security measures.
To perform free of charge car technical inspection in various Latvian cities.
To remind drivers about the FIA 10 Golden rules.
Describe the characteristics of your target audience
1. The primary group – all Latvian drivers from 18 to 55 years old who have their own car and it is often used in everyday life for going to shop centres and work.2. The secondary group – enterprise car owners and drivers who use car for work purposes.3. Indirect target audience - all road users in Latvia.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Press, TV, radio, internet. In particular – among Autoclub LAMB (Latvian Automoto Society) members and employees. Final report – to FIA and the Traffic Bureau of the Republic of Latvia.
How did you evaluate/are you evaluating the success of your action?
Through questionnaires conducted during the activities and phone calls to participants at random. Number of news in the mass media (press, TV, radio, internet), audience (internet).
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Statistic analysis of road accidents in Latvia per year per focus group.
Given replies to questionnaires.
Given replies to made phone calls at random.
Received positive/negative replies during evaluation of knowledge of the FIA 10 Golden rules.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Statistic data of road accidents in Latvia.
Phone calls at random (interviews).
Re-check of signed agreements on the knowledge of the FIA 10 Golden rules (interviews).