What problem did you address/are you addressing?
High child accident rate.
What are your objectives?
Reduce number of accidents involving children.
Increase awareness among drivers in relation to youth on the roads.
Raise awareness among children.
Describe the characteristics of your target audience
Children who participate in traffic (cyclists, roller skaters, skaters, pedestrians, playground players).
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Press release, website, Facebook page, certificates to kids who pass the PR1BINA Academy
How did you evaluate/are you evaluating the success of your action?
Number of certificates given out. Feedback from teachers, parents and general public. Level of interest for future activities. Attendance at events. Media reactions.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Number of children taking part. Number of people visiting the events (Safety Day). Number of schools applying to be part of the PR1BINA Academy programme.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Feedback forms, public opinion surveys, focus group and think tank (internal), external feedback from a charity involved in traffic education.