MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
Tackle the issue of Road Safety directed to young people and make them aware that road crashes consist the first cause of fatal and serious injuries for ages 15-29.
What are your objectives? 
Raise awareness from project’s target audience through organizing a FlashMob event in the most busy area of Athens in Syntagma Square opposite of the House of Parliament.
Spread the message ”STOP road crashes” - Involve media - Visibility of the action.
Excellence in road safety actions using creativity and innovative way to attract volunteers and engage people. 3.
Describe the characteristics of your target audience 
All citizens who should be informed and become aware about road safety but mailnlyyoung people who are mostly suffering from fatal and serious injuries consisting 1stcause of death for ages 15-19 2nd for ages 5-14 and 3rd for ages 30-44.7.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Monday, 20 May, 2013
Name of action 

Organise a FlashMob event in Athens Syntagma Square
Start the preparation.
Develop a core team of competent and engaged volunteers to dance and to support the action. Select and train them on the scope and objective of the event. Select a choreographer who will undertake to work together with the organizer and the volunteers to prepare the event. Together seek the music/song that will act as the basis of the message and the choreography. In our case we had also created a song dedicated to youth with road safety messages
(Stop Running/Speeding).
The choreographer we contacted, Mr. Fokas Evagelinos is a well known for his participation in Eurovision
and the Special Olympics 2004 events. The song we together with him selected, was composed and sung
by young George Mylonas and had been used to “dress” a road safety campaign of RSI with the
European Representation of the EC in Greece.
We identified the location of the event to take place and concluded with materials to be used. We
decided the Syntagma Square as the most suitable place in the center of Athens.
We informed the Authorities and asked for their permission to use the space and the Traffic Police to stop
and control the traffic for the 5 minutes of the event.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Social media promotion You Tube Facebook Google+ Twitter Press releases Broadcasting in 6 TV national channels and more than 15 locally. Press Interviews and reportages References on blogs, sites, forums Mouth to mouth campaign.
How did you evaluate/are you evaluating the success of your action? 
We used the indicators set for 9001:2008 for organizing of events and activities withqualitative and quantitative criteria and evaluated, controlled by TUV Austria Hellas.
Who carried/carries out the evaluation activities? 
External evaluation
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
5
Number of control groups 
1
Please list the indicators you use to measure success 
Measurements of views in YouTube
Measurements of engagement (likes, comments, shares) in facebook page
Measurements of engagement (retweets, comments) in twitter
Records on media coverage (TV news, reportage, interviews, references on TV and radio nationally and locally).
Publicity in newspapers and magazines - Press clippings.
Uploadings in websites, blogs, and fora.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Records on media coverage (TV news, reportage, interviews, references on TV and radio nationally and locally).
Measurements of engagement in social media.
Interviews.