What problem did you address/are you addressing?
Getting more children and young people to wear a cycle helmet and to adopt other safer cycling measures to reduce the number of child cyclists who are killed and seriously injured in cycling accidents in the UK every year.
What are your objectives?
To educate children and young people on the benefits and reasoning of wearing a cycle helmet and to teach them the value of personal safety and consequences of injury
To educate children and young people on the benefits of being seen whilst cycling and to promote the use of high visibility clothing importance of using front and rear bike lights and following road rules
To educate parents of young cyclists of the importance of encouraging their children to become safer cyclists by adopting a range of safer cycling measures including cycle training and bicycle maintenance. To give parents the knowledge and skills to do th
Describe the characteristics of your target audience
Child cyclists are some of the most vulnerable road users. In 2012 (latest figures available) 5,717 pedal cyclists under the age of 14 were admitted in to hospital in England and Wales compared to 2,294 child pedestrians. These figures are even more startling when you consider almost every child is a pedestrian at some point but not every child is a cyclist. A young cyclist is three times more likely to be killed in a cycling accident on Britain’s roads than an adult cyclist (Transport Research Laboratory). The cycle helmet-wearing rate for adults in the UK is currently 39% but for children it is just 17%. Children cite peer pressure and image concerns as the main reasons they do not wear a helmet as well as cost.Children are so vulnerable because a child’s skull is thinner than an adult’s. An adult skull is approximately 7mmthick whilst that of a 10-year-old child is approximately 4.5mm thick so children have less natural protection than adults. A child’s head is much bigger in proportion to their body than an adult’s making them top heavy so when they do fall off a bike they are more likely to fall head first. The average child does not have the same ability to judge speed and distance as the average adult and does not have the same balance and co-ordination skills. Children by nature are risk takers and therefore are more likely to fall off their bikes and be injured.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Have they had or are they planning on getting cycle training and do they now know how to fit a cycle helmet. These results will be compared to those taken before the programme was delivered.
How did you evaluate/are you evaluating the success of your action?
A reduction in the number of children who are killed and seriously injured in cycling accidents in the UK. Child Road Casualty figures supplied annually by the Department for Transport every year will show if there has been a reduction or not. Injury data and HES figures (Hospital Episode Statistics) will also reveal how many children have been admitted to hospital with cycling related injuries.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before and after the intervention
Please list the indicators you use to measure success
The number of cycle helmets and bike light sets distributed by the Trust.
Monitoring the cycle helmet wearing rate in the schools that take part in the programme.
Did the children understand the material that was being taught to them?
Did the parents understand the material that was being shown in the DVD?
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
The Trust will use Survey Monkey to evaluate data from the questionnaires. It will also use focus groups of parents and children. The focus groups will be used to get feedback on the programmes, Focus groups are particularly useful for the children’s prog