What problem did you address/are you addressing?
We have launched our road safety and education programme “Safety on Roads during a Lifetime” eight years ago aiming to reduce the number of fatalities and accidents. As children and pedestrians are the most vulnerable participants of traffic we have provided them education in order to enhance their sense of responsibility and obeying the rules of the Highway Code. We visited 30 cities every year as from 2006 with our road safety roadshow providing education for families attending our events. Our programme has been a real success story in Hungary.
SHARE WITH US YOUR OBJECTIVES:
Raise awareness of general public about road safety and risky behaviour.
Enhance traffic education among children.
Raise awareness among seniors about the importance of safe behaviour in traffic.
Describe the characteristics of your target audience
As our programme is called “Safety on Roads during a Lifetime” we provide education both for children and adults with a special focus on elderly people. Our target audience is children going to primary and secondary school, youngsters who would like to get the driving licence, families with children and grandparents. Due to their age, pupils may participate in road traffic only as pedestrians or as cyclists. However, knowledge of the rules of the Highway Code is compulsory as well for them when riding bicycle.
How did you disseminate/are you disseminating results?
Through our homepage on-line, through newsletters, our magazine, in radio and television interviews.
How did you evaluate/are you evaluating the success of your action?
With surveys, interviews, feedback of MAK members and families attending the road show
When did/will you carry out the evaluation?
before after and continuous monitoring
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS
The success of our road safety activities is evidently certified by the fact that the management of the regions, counties, cities and settlements we visited up to now do expect our return from year to year.
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC.
Surveys filled in by participants, interviews; Number of attending families per city Feedback of authorities attending the press conferences ( heads of local police and municipalities) Feedback of media, media appearance