MOBILITÀ E TRASPORTO
Carta europea della sicurezza stradale
Buona prassi

Good practice submission

  1. Italiano
  2. English
What problem did you address/are you addressing? 
High number of accidents at level crossings.Lack of education and prevention.
SHARE WITH US YOUR OBJECTIVES: 
Launch a DVD campaign in order to raise awarness and safety on level crossings.
Run an information campaign for the media and the public
Set up checks at level crossings.
Educate children towards a safe behaviour.
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Martedì, 3 Giugno, 2014
Name of action 

ŽSR has prepared preventive-safety DVD campaign “Stop and Survive” comprising all the basic information on level crossing types, on statistics about number of accidents at level crossings in the last decade. Subsequently, all the most often situation occurring at level crossings has been captured also with quotation of legislation. Demonstrations are realized in two variants - incorrect, highlighting the most common and unfortunately not rare errors which road users commit. Each incorrect demonstration is followed by a demonstration of how to properly cross a level crossing, respectively proper behavior at level crossing.
 
DVDs were distributed to driving schools and also the DVD is available at the website www.zsr.sk, in the case of interest it will be provided to other organizations and schools.
The aim is to make the DVD available to the public and the media in order to highlight extraordinary seriousness and tragic dimension of such collisions and remind an imminent danger, which has in one moment of carelessness or thoughtlessness consequences in the form of unnecessary deaths, serious injuries and property damage. The DVD also comprises photos from real accidents that have occurred at railway crossings. With this authentic part ŽSR would like to appeal on every road user to reconsider their behavior while crossing a level crossing and to act with extreme caution and observe the provisions of the Law on Road Traffic.

Date 
da Martedì, 3 Giugno, 2014 a Lunedì, 30 Giugno, 2014
Name of action 

Billboard information campaign across Slovakia with the motto: “Act safely at level crossings!“, the press conference and the website www.zsr.sk

Date 
da Martedì, 3 Giugno, 2014 a Lunedì, 30 Giugno, 2014
Name of action 

On the day of the International Level Crossing Awareness Day, ILCAD 2014  – June 3rd, 2014  in cooperation with police forces monitoring action were carried out aimed at checking compliace of traffic rules and sefety while crossing a level crossings – adherence to maximum speed limit, correctness of passing a level crossing, etc. 

Date 
Martedì, 3 Giugno, 2014
Name of action 

Zhelko´s Kindergarten: ŽSR´s mascot for safety at level crossings is railwaymen hedgehog, which has been named “Zhelko“. The book Zhelko´s Kindergarten has been a great success among children, parents and teachers and ŽSR has undertook to transform it into animated fairy tales. So far only the first three parts have been realized, in addition to animated part on dangerous events related to rail, real movie passages has been filmed with specific information on rail in each part focusing on a different area of ​​the railway. DVD has been distributed to educational institutions in the Slovak Republic in partnership with Regional School Authorities.

How many people did you reach/have you reached? 
Describe the characteristics of your target audience 
Pedestrians, Drivers, Children.
DID/DO YOU HAVE AN EXTERNAL PROVIDER TO IMPLEMENT YOUR ACTIVITIES? 
external Evaluation 
charter_yes
Name of external evaluator 
Video movies, Billboards, Print materials on projects.
How did you disseminate/are you disseminating results? 
Regular contacts with the media – the periodic press releases on accidents and extraordinary situations at ŽSR´s network and information at www.zsr.sk, also thematically focused actions.
How did you evaluate/are you evaluating the success of your action? 
Responses in the media, Positive development of accident statistics.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
before and after intervention
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS 
Media awareness of the projects and the media interest in those issues, media outputs
Increasing public awareness.
Monitoring the development of accident statistics by specialized units.
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC. 
Media monitoring.
Accidents statistics from specialized units.