MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
- eCall for everybody (no matter which car brand) + all cars > 2001-- car brand independent-- year of construction > 2001- Driving Score -- incentivize people for foresighted driving behavior-- strengthen security on roads
What are your objectives? 
Making European Roads more secure
Strengthen the awareness of foresighted driving
Describe the characteristics of your target audience 
Our target group is simply everybody who appreciates safety on the roads on the one side and all people who'd like to turn their car smart on the other side.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Tuesday, 7 February, 2017
Name of action 

Find partner to finance project
Sign contract
Develop app feature
test features within group of beta users
launch feature for public users
monitor functionality of feature
 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
- Marketing channels (TankTaler & HDI)- Press release- Facebook- Blog
How did you evaluate/are you evaluating the success of your action? 
- number of sign-ups
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
Please list the indicators you use to measure success 
Leads + Conversions
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Interviews, User Feedback