What problem did you address/are you addressing?
- eCall for everybody (no matter which car brand) + all cars > 2001-- car brand independent-- year of construction > 2001- Driving Score -- incentivize people for foresighted driving behavior-- strengthen security on roads
What are your objectives?
Making European Roads more secure
Strengthen the awareness of foresighted driving
Describe the characteristics of your target audience
Our target group is simply everybody who appreciates safety on the roads on the one side and all people who'd like to turn their car smart on the other side.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
- Marketing channels (TankTaler & HDI)- Press release- Facebook- Blog
How did you evaluate/are you evaluating the success of your action?
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Interviews, User Feedback