European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
Road safety As well as our younger audience, we have a secondary audience, which is comprised of: parents, teachers and the broader Danish population. All the activities will be presented in news programmes.
Thursday, 4 May, 2017
Name of action 

The Truck Caravan is ITD’s national safety campaign.
The underlying educational theory  involves learning through dance, dialogue and hands-on teaching. Learning must be fun. There are no raised fingers, just learning outside normal classroom confines.
The first part of the show is the theoretical part, involving songs, dance and dialogue. The second part takes place in the schoolyard, where the trucks are waiting for the pupils to discover.
A visit from the Truck Caravan is free of charge.
The schoolchildren already know the main character, the story and the songs in advance, as all the material is available online at Magdas ‘private’ website (songs, books, colouring book, maths paper ect.).
The main character, Magda, who is a female truck driver (played by an actress) introduces the children to trucks and safety. She talks  about why trucks drive on the roads and how they take up a lot of space,  what they are transporting (everything from swimming pools and schoolbags, to cucumbers and computers).
The show ends with two songs, the message of which is ‘Stay behind the truck’ and celebrating that nobody was harmed in trafic.
The lyrics are based on Danish humour and are specially-written for the target audience.
The Police are also a part of the show. They tell about road safety and vulnerable road users.
After the show, once the children have finished dancing and discussed road safety with the main character, they are all given reflective vests with a cool logo to encourage them to use them after the show.
The trucks await in the schoolyard. Each child is able to climb the steps to the truck driver’s seat and see the view from the cabin. On the front right side, there is a red circle which indicates the danger zone that the show has taught the children to stay out of.
In the schoolyard, the Police will also be checking the children’s bicycles and talking about vulnerable road users. There are exercises aimed at the various year groups and there will be a break, during which they can ‘climb’ the trucks and bring their bicycles inside the trailers.
After approximately two hours The Truck Caravan is over. All the children stand in a single line and wave to the truck drivers as they drive out of the schoolyard, sounding their horns.
There is a complete “plug ‘n’ play” campaign guide for teachers, allowing them to implement the campaign into class teaching. The guide contains activities for the various school subjects (Danish, art, maths etc.)
Each class that is visited by the Truck Caravan will be given a set of books, posters and teaching guide, free of charge. 

Describe the characteristics of your target audience 
The target audience is schoolchildren of primary school age. In the future the target audience will also include older pupils (years thirteen to sixteen).
How did you disseminate/are you disseminating results? 
All campaign materials (books, posters, songs, teaching guides, maths papers etc.) are available online so everybody is able to access it and use it in their classes, even though The Truck Caravan has not visited the school. The campaign website is Online, children can also have the campaign book ‘Brumbassen i trafikken’ read outloud. The campaign visits more than 2000 children all over Denmark each year. ITD goes to great lengths to achieve media and press exposure. Media attention is a very important way of spreading the focus on road safety. Every year, the campaign is live on national television channels, in the press and media programming.
How did you evaluate/are you evaluating the success of your action? 
As a means of evaluation of the safety initiative, teachers are asked to provide feedback about the visit. Common to all is the positive feedback. They like the way that the show is structured. First of all there is theory, focusing on the trucks and road safety the tone being humour for children. The police then focus on bicycles and finally the children get to visit the trucks, see the view from a driver’s seat and discover the danger zone by the front right wheel.