MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
We want to create random drivers' (above 50 years old) awareness of their strengths and weaknesses. This awareness will help them to stay safe on the road, even if their psychomotor skills, attention and anticipation is worse (age related fitness-to-drive traits). ALTA is a producer of TEST2DRIVE - an innovative computer-based diagnostic system dedicated to psychological Fitness-to-Drive and as well as to self-awareness assessments focused on road safety.Thanks to online technology, used in TEST2DRIVE we collected huge data about drivers fitness in Poland (around 15.000 drivers assessed). Regarding this data we want to prove that drivers 50+ should pay more attention into their fitness-to-drive (instant and constant). Guidelines that we want to prepare will include the Pre-journey paper guide for drivers and also a suggestion that, even if it's not obligatory, they should consider to participate in voluntary fitness to drive assessment.
SHARE WITH US YOUR OBJECTIVES: 
Safe drivers above 50 years old
Fitness-to-drive guidelines
Fitness-to-Drive voluntary assessment
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Sunday, 1 January, 2017 to Friday, 31 March, 2017
Name of action 

Starting from the beginning of 2017 we've been collecting and managing data, including test results, norms. We've assessed around 12.000 drivers, including around 2.000 drivers 50+.

Date 
Saturday, 1 April, 2017 to Wednesday, 31 May, 2017
Name of action 

Recently we prepare the analysis and we have conclusions regarding the psychomotor skills, attention and anticipation in target group of drivers. We prove that even if 50+ drivers can still be safe and good drivers (because of social maturity, personal adjustment, self-control), they should pay more attention for the preparation, especially before long journeys.

Date 
Thursday, 1 June, 2017 to Friday, 30 June, 2017
Name of action 

We will prepare paper guide, website and social media campaign.
Paper guidelines will include the guide for 50+ drivers about how they can keep fitness to drive and how they should prepare themselves before driving a car. Guideline will also invite them to visit a website.
Website will inclede the detailed information about voluntaty assessment (why, how, where, price) and a general information about campaign. 
Social media campaign will be focused on Facebook and Twitter, where we will publish text, image and video content, inviting to take part in social campaing. 

Date 
Saturday, 1 July, 2017 to Saturday, 30 September, 2017
Name of action 

We will start to distribute the paper quide. We plan to distribute it via:
Gas stations
Police (we have an initial declaration that  Police will distribute the guide during police control). Police is our partner in many R&D projects.
Social centres
Senior centres
Senior Universities
Driving Examination Centres 
The moment should be proper, because this will be the start of the vacation period in Poland. So the subject of the campaign witll be "hot":)

Date 
Sunday, 1 October, 2017 to Tuesday, 31 October, 2017
Name of action 

We will manage the evaluation of the campaign, by measuring the amount of distributed guides, entering the website and visiting assessment centres and performing the voluntary fitness to drive assessments.
Those assessments will be managed by centres, using TEST2DRIVE so will be able to see how many drivers decided to check themselves.
We will also distribute surveys to drivers, who entered the website and downloaded the guide. We will ask them to fill the questionaire and check if they use the tips from the document.

How many people did you reach/have you reached? 
Describe the characteristics of your target audience 
We want to reach the biggest possible group of 50+ drivers. That's why we will manage our campaign in the whole country, hopefully with Police support. We plan to reach +10.000 drivers in Poland.We also want to attract younger drivers to talk to their family menbers, and persuade e.g. senior drivers to check their fitness.
How did you disseminate/are you disseminating results? 
Special campaign website, Road safety events in Poland, TEST2DRIVE website, ALTA website, ERSC website, Facebook, Twitter, Newspapers, Media
How did you evaluate/are you evaluating the success of your action? 
We want to measure the amount of distributed guides, website visits and voluntary assessments.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
before after and continuous monitoring
HOW MANY GROUPS DID YOU EVALUATE/HAVE YOU EVALUATED? 
Number of interventions groups 
1
Number of control groups 
5
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS 
Number of paper quides distributed
Number of website visits and material downloads
Number of voluntary assessments
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC. 
Surveys for drivers
Website questionaire