MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

What problem did you address/are you addressing? 
Project: RED LIGHT FOR THE PARENTSParents have the most important role in the lives of their children and adolescents. Parents are their children’s first role model – children develop their behavior, attitude, values and gain their knowledge through observation and imitation, especially of their parents. We usually say “Children see, children do!”- everywhere, every time. Even in road safety. That is why it is very important that we include parents in educational and preventive activities, offer them new information, share with them good practices and try to influence them to become a good role model for their children.
SHARE WITH US YOUR OBJECTIVES: 
Raise awareness about dangers of intolerance, aggression, reckless behavior, lack of attention and other improper behavior in road traffic.
Change the road safety attitude of parents that is often thoughtless, especially regarding their education of children.
Increase awareness that parents play a crucial role in the development of their children's road safety knowledge, skills, attitudes and behavior.
Discuss stereotypes that are typical for Slovenia and problematic.
Draw attention to consequences of road crashes and suffering of traffic related victims through personal experience of two parents whose child died in road crash.
Contribute to greater road safety and improve the culture of road users.
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT: 
Date 
Friday, 1 January, 2016
Name of action 

With the program "RED LIGHT FOR THE PARENTS" we want to raise awareness about the gap between what we know and what is right and how we actually behave when we are involved in road traffic. Through discussion and presentation we encourage parents to rethink about their active role as a good example for their children.

Our target groups are parents of children attending kindergartens, primary or secondary schools and teachers, educators and other professionals who work in education programs.
The program is organized as a lecture in schools, kindergartens and other institutions and lasts approximately 60 minutes (shorter or longer version is possible). The number of participants is not limited (the more, the better), but usually 40 – 100 people are included in an individual lecture.
 
A moderator (road safety expert and a parent) leads and directs the discussion with the purpose to intensify and further elaborate specific stereotypical behavior, encourage participants to give their opinions, share experiences and provides information, rules, best practices and advices regarding road safety. The lecture is supported by PowerPoint Presentation, presentation of preventive videos, statistics…)
The moderator is specially trained by experts of psychology, pedagogics, road safety, forensic toxicology and others.
 
Themes and stereotypes, which are discussed in the context of the event:
- Road safety and innovations in road-transport system
- Speed, safety distance, reaction time
- Alcohol, phone, attention and road safety
- Security mechanisms (seatbelt, helmet, child safety seats)...
In the second part of the lecture the moderator is joined by parents who lost their child in road crash and they share their story, struggles, suffering and battle in legal procedures with participants. A clear message: “It can happen to anyone, so we cannot be indifferent to education and safety of our children!” makes many participants reconsider if their influence on children is really a positive one…
 
The program also includes a questionnaire for the participants. The questionnaire is two sided – first part consists of questions about parent’s behavior, habits and their opinion regarding road safety and the second part of their assessment of the program. An evaluation of individual lecture is based on that questionnaire, review of organizers (school, kindergartens…), moderator’s report and participant’s reactions, opinions that they share with moderator and parents after the lecture.

How many people did you reach/have you reached? 
Describe the characteristics of your target audience 
Parents have years of experiences in traffic as drivers, cyclists, pedestrians etc. But usually they don’t “upgrade” their knowledge and often overestimate their abilities. They don’t stay up to date with developments and innovations regarding road or vehicle safety or traffic rules. Because they have had the driving license for years and every year cover thousands of kilometers (usually without major difficulties or accidents/crashes) think that the possibility they are involved in a crash is very small.They don’t think about road safety, it is part of an everyday routine and they go through traffic like on autopilot. They try to teach their children the basic rules and principles but often don’t follow them themselves (they teach their children to use a helmet, but don’t use it themselves, they show them how to cross the street – look left, right and again left, but don’t do that themselves, are critical toward drunk driving and speeding, but often do that themselves…).That is why it is very important to draw attention to their role as active road traffic participants and role model for their children.
How did you disseminate/are you disseminating results? 
Dissemination is done through Zavod Varna pot website (www.varna-pot.si) and our social media (Facebook) and with reports sent to schools, kindergartens and other participating organizations. Dissemination to general public is done through media articles and media reports.
How did you evaluate/are you evaluating the success of your action? 
The success of the project is based on evaluation of every event (lecture) – evaluation of questionnaires, review of organizers, moderator’s report and participant’s reactions and opinions. The other measures are also the number of events, number of participants involved in the programs, views and shares on social media and other media coverage (internet, newspapers, TV and radio)…The project has been very well received by participants (parents), school and kindergartens employees and media. The project is being supported and sponsored by Slovenian Traffic Safety Agency and different municipalities.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
after intervention
PLEASE LIST THE INDICATORS YOU USE TO MEASURE SUCCESS 
Number of events and number of participants in the events
Opinion of participants (evaluation questionnaire)
Number of views of website articles
Number of views and shares of social media news
Media publicity (articles published in the media, national, local…)
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC. 
Evaluation questionnaires
The degree of satisfaction expressed by the participants (average rating of the event is 4,8 on the 1 to 5 scale – 1 means not satisfied, 5 means excellent)
Statistics of website and social media