It started with a before study that included a survey of 500 pedestriand and accident statistics by the ORFK-OBB of pedestrian crossings to choose the right locations. The creative material, the road signs were created by the help of 3M Hunagry. The signs were painted at locations in Budapest first along with a media campaign. An after study was carried out which examined the changes of pedestrian behaviour when seeing the signs. Later on, one year follow up was carried out on accident statistics at some locations and more signs were painted in bigger cities.
The pedestrian safety campaign is based on pavement graphics, which show yellow feet and a sing: Look Around! It emphasizes and turns attention to where and how to cross the street, e.g.: to look around before stepping on the road. The signs were painted at carefully chosen locations, pedestrian crossings without traffic lights and preferably around schools of kindergartens.
In 2008, 16 pedestrian crossings were painted, 15 in Budapest and 1 in Pécs. In 2010 we contiued in bigger cities with 11 pedestrian crossings in Debrecen, 6 in Győr, 6 in Miskolc and 7 in Pécs. In 2017 we restarted the the activity with painting 5 pedestriancrossing in Budapest and the OPSZ is planning to continue in 8 cities in Hungary. The plan is to paint 4 pedestrian crossings in each of the 8 cities.