It started with a before study that included a survey of 500 pedestriand and accident statistics by the ORFK-OBB of pedestrian crossings to choose the right locations. The creative material, the road signs were created by the help of 3M Hunagry. The signs were painted at locations in Budapest first along with a media campaign. An after study was carried out which examined the changes of pedestrian behaviour when seeing the signs. Later on, one year follow up was carried out on accident statistics at some locations and more signs were painted in bigger cities.
The pedestrian safety campaign is based on pavement graphics, which show yellow feet and a sing: Look Around! It emphasizes and turns attention to where and how to cross the street, e.g.: to look around before stepping on the road. The signs were painted at carefully chosen locations, pedestrian crossings without traffic lights and preferably around schools of kindergartens.
In 2008, 16 pedestrian crossings were painted, 15 in Budapest and 1 in Pécs. In 2010 we contiued in bigger cities with 11 pedestrian crossings in Debrecen, 6 in Győr, 6 in Miskolc and 7 in Pécs. In 2017 we restarted the the activity with painting 5 pedestriancrossing in Budapest and the OPSZ is planning to continue in 8 cities in Hungary. The plan is to paint 4 pedestrian crossings in each of the 8 cities.
good practice
Good practice submission
What problem did you address/are you addressing?
In Hungray the propotion accidents on pedestrain corssings are higher than the EU avarege. The initiative starting in 2008, it included a before study in which 500 pedestrians were asked 8 questions. In Hungray the propotion of road accidents at pedestrian corssings are higher than the EU avarege. At the time of the initiative, according to official statistics, more than 900 pedestrians/year were run over on pedestrian crossings in Hungary. GRSP Hungary aimed to improve pedestrian habits and raise awareness among drivers about pedestrian crossings.
LIST THE ACTIONS YOU CARRIED/ARE CARRYING OUT:
Date
Tuesday, 1 January, 2008
Name of action
How many people did you reach/have you reached?
How did you disseminate/are you disseminating results?
There were interviews about the campaing and the resutls of the survey on Tv, radio and papers.
How did you evaluate/are you evaluating the success of your action?
The activity involved a before and and after study. A before study included a survey of 500 pedestrians as decribed above. The accident statistics at the pedestrain crossings were montitored before the initiative, in the year of the initiative and the following year at certain pedestrian crossings. The after study has been carried out to show the main effects of the programme. The study examined the changes in pedestrian behaviour when seeing the signs. According to the study 66% of pedestrians were influenced by the graphics. 86% of them thought that the graphics were placed on the right place. The majority of pedestrians think that the programme should be continued.
When did/will you carry out the evaluation?
before after and continuous monitoring
PLEASE DESCRIBE THE EVALUATION TOOLS YOU USE I.E. SURVEYS, INTERVIEWS, FOCUS GROUPS, ETC.
Survey, interviews, statistical data
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