We prepare a TV campaign consisting of TV spots of 3-5 minutes that are interconnected by the brand, content, theme but on the other hand independent on the order or frequency of the airing. The content will consist of two principles: emotion triggering campaign and education on the roads, continuation of the school education or driving school. Both principles will complement and the key words are: trust (the moderator and experts will be chosen according to their public trustworthiness), meaningfulness (not just plain threats but also skills), and consideration (although it is very hard to restart our empathy in this time of hedonism). The added goal is to build up the brand of the campaign that might be also used outside the TV spots in the interaction with the public.
The campaign will be supported by Ambassadors of safe driving; these were chosen among the publicly well-known personalities such as the successful motorsport racers – Stefan Rosina FIA GT, Martin Homola ETCC, olympic winner M. Moravcová (swimming) and similar. Moreover this fundamental evaluation was great as we found a lot of important partners for this Project, which helped our ASN SAMS to improve our positive influence in Slovakia.
Along with the public Radio and Television of Slovakia RTVS we signed agreements with very important partners such as the Ministry of Interior Affairs, Police Presidium, Department of Road Police and Slovak Road Safety department of the Slovak Ministry of Transportation.
We have also started cooperation with other Slovak member clubs in FIA Mobility – SATC, ASA (in the past it was not such a successful partnership) and we also found new partners in Matador Automotive Company, a car leasing company VWFS (Volkswagen Financial Services). During the production we have acquired excellent cooperation relations with the National Highways company NDS.
In 2016 we aired more than 300 replays of this spots on 2 Chanels of RTVS we successfully finished the Drive with Head Serie 1. We create 34 spots and Management of the R5GVS order new Drive with Head Serie 2 and for year 2017 we will prepare another 20 new spots. RTVS have this spots in stabile broadcasting structure and give this program also important title as a Public Important Program which open for this program stabil future.