109 days of direct communication with cyclists in the terrain on cycle paths and at public events. Currently more than 25,000 cyclists have been addressed by this communication campaign.
Regular press releases, presentation of the topic on social media networks.
During the campaign 78,000 cycle maps and further 70,000 printed information materials have been produced and distributed.
The campaign was supported by a 3 months countrywide billboard and poster campaign.
The marketing support of the project was also in form of advertising in printed media and promotion on social networks.