LIIKKUVUUS JA LIIKENNE
Euroopan tieliikenneturvallisuuden peruskirja
Hyvät käytännöt

Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
The results of an expert study have shown that cyclists, who use a safety helmet, undergo a 19 times lower risk of road accident death, than the ones who do not use it. If a serious or even a deadly injury of a cyclist occurs, in 75 % of the cases the head or neck are affected. Concurrently in 60 % of the cases the effects of the collision could have been softened, because the injuries to the head occur in areas, which could have been protected by the helmet. Thus it can be said, that the safety helmets for cyclists are a highly effective safety measure.The year 2016 marked the 6th year of the project “Na kole jen s přilbou” (On the bike only with a helmet), which aims to inform and motivate cyclists to follow respective safety rules when riding a bicycle.
What are your objectives? 
Reduction of the accident rate and in particular of the serious consequences of cyclists´ road accidents in the Czech Republic
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Lauantai, 1 tammikuu, 2011
Name of action 

109 days of direct communication with cyclists in the terrain on cycle paths and at public events. Currently more than 25,000 cyclists have been addressed by this communication campaign.
Regular press releases, presentation of the topic on social media networks.
During the campaign 78,000 cycle maps and further 70,000 printed information materials have been produced and distributed.
The campaign was supported by a 3 months countrywide billboard and poster campaign.
The marketing support of the project was also in form of advertising in printed media and promotion on social networks.

How did you evaluate/are you evaluating the success of your action? 
Part of the communication campaign is a questionnaire aimed at the topic of safe cycling.