Mobile application “Drive Safely” was developed as an improved version of a similar solution first launched in Latvia by ERGO and Latvian Road Directorate in 2013.
Signing the Traffic Safety Memorandum along with over 40 other national business, public and institutional organizations. Memorandum was initiated by Lithuanian Road Directorate.
Socially focused advertising and communications campaign – promoting application and increasing traffic safety awareness.
Kick-off event with the Ministry of Transport and Communications, Lithuanian Road Directorate and even a local music rap star, know for public work on socially important issues, Laisvydas Liaudanskas – Svaras, to achieve more media attention. During the event the journalists were invited to try out the new app using ERGO cars – a mini contest was arranged named “Race of Safety” where the winner was not the person to reach the goal first, but that who achieved the highest evaluation in the app.
A new discount system in ERGO sales portal, where users could redeem the discount codes they received from the app as a reward for exemplary driving.