MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

Good practice submission

What problem did you address/are you addressing? 
According to most recent statistics, Romania occupies an unwanted first place among the European states with the highest rate of road accidents. It is known that children are some of the most vulnerable participants in traffic and they require careful and constant adult supervision.Last year, in March, Industrie Mica Prahova SA started the project called Siguranţa ta contează şi în trafic! - an initiative meant to promote road safety among young children while involving parents and teachers in emphasizing the importance of road safety for children. The chosen schools for the project were of those with medium and high risk of unwanted road events.The brochure was distributed mainly to young children with the declared aim of promoting road safety among them from an early age.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Wednesday, 1 March, 2017 to Friday, 31 March, 2017
Name of action 

The activities involved in the initiative consisted in: the creation and design of the  brochure distributed to young children, its distribution in schools, the creation of the  questionnaire and its distribution in schools and online, through the Facebook page of the Drumul in siguranta weblog, as well as the collection of the responses. Activities were  conducted between March 1st and March 31st, 2016. Articles regarding the campaign  appeared on the company weblog, as well.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The results of the questionnaire were made public via the company weblog Drumul in siguranta, as well as through articles published in local and national media.
How did you evaluate/are you evaluating the success of your action? 
When evaluating the campaign, the educators saw the brochure as a very important step in educating young children on road safety. 91.7% considered it would have a great impact on the behaviour of young children while in traffic and requested that such initiatives and practices be repeated.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
After the intervention
Please list the indicators you use to measure success 
Questionnaire