What problem did you address/are you addressing?
In Greece drunk driving is among the prevailing causes for a significant number of road accidents making the need for mentality change regarding drunk driving imperative. In this context, Diageo is actively working to have an active role and contribution in this mentality change that has gradually started taking place. To this end, Diageo has formed a strong partnership with the Road Safety Institute “Panos Mylonas” supporting its experiential education program for Road Safety "AVENUE" to effectively communicate our message that when one drinks should not drive.
What are your objectives?
raise awareness of the risks involved when driving under the influence of alcohol
drive a mentality change; encourage people to adopt a more responsible mentality towards drink and drive
support in the decrease of car accidents caused due to drunk driving
Describe the characteristics of your target audience
• Business Executives• Professional Drivers• Students• General Public (adults)
How did you evaluate/are you evaluating the success of your action?
Based on external reports developed by our partner reporting on the pre-decided indicators.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
Number of trainings completed
Number of individuals trained
Number of hard copy media (educational leaflet on alcohol) disseminated to training attendees
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)