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Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
PrzyWracam (ReTurn) project aims mainly at young drivers, although the campaign has reached much wider scope of audience in Poland. The campaign concerns main problems of young drivers in Poland: exceeding the speed limits, not addapting to road conditions, drinking/ drug and driving.
What are your objectives? 
increase of awareness of young drivers of the consequences of breaking the law
reeducation of young drivers in driving licence centers (increase of awareness)
increase of the awareness of other road users concerning the consequences of exceeding speed limits, not adapting to conditions , drink / drug driving
Describe the characteristics of your target audience 
Young, irresponsible drivers. Drivers that do not think about the consequences of traffic accidents. The campaign concerns main problems of young drivers in Poland: exceeding the speed limits, not addapting to road conditions, drinking/ drug and driving.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Perjantai, 1 tammikuu, 2016 - Keskiviikko, 1 maaliskuu, 2017
Name of action 

The initiative was realized by our assoctiation in cooperation with Służba Więzienna OISW in Cracow (Prision), Małopolski Ośrodek Ruchu Drogowego w Krakowie (Traffic Education Center in Cracow).
The campaign consisted of 3 projects aimed at young drivers and reached general public by internet, as well as the realized movies are being used during reeducation curses for driving classes by the Małopolski Ośrodek Ruchu Drogowego.    
The movies were realized in 2 prisions of Małopolska region and are based on interviews with real young drivers, the offenders of traffic accidents.
The movies apply peer-to peer methodology - showing to young drivers their peers ("it could be me"). 
The first movie shows one minute of a traffic offender, a father and husband, and his first day in prison. The photos are real, no actors involved.     
https://www.youtube.com/watch?v=H5bCRMFEzVM&t=1s
The second movie is a trailer for the main movie. It contains the most moving and key-sentences of the young offenders. 
https://www.youtube.com/watch?v=wrmaWYc5RqA
The third movie is a complex interview, used also by local education centers for increasing the awareness of the students. It is divided into 3 parts: Before accident / Accident / After Accident.  
https://www.youtube.com/watch?v=Hql0hlqDU6w&t=1373s
 
More info:
http://cibrd.org.pl/projekty/przywracam/
https://www.youtube.com/user/CentrumInicjatywBRD
 
 

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
no
How did you evaluate/are you evaluating the success of your action? 
External: number of shows in internetInternal: number of courses in Małopolski Ośrodek Ruchu Drogowego (reeducation of drivers)
Who carried/carries out the evaluation activities? 
External evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
2
Number of control groups 
2
Please list the indicators you use to measure success 
External: number of shows in internet Internal: number of courses in Małopolski Ośrodek Ruchu Drogowego (reeducation of drivers)
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
surveys
interviews