The initiative was realized by our assoctiation in cooperation with Służba Więzienna OISW in Cracow (Prision), Małopolski Ośrodek Ruchu Drogowego w Krakowie (Traffic Education Center in Cracow).
The campaign consisted of 3 projects aimed at young drivers and reached general public by internet, as well as the realized movies are being used during reeducation curses for driving classes by the Małopolski Ośrodek Ruchu Drogowego.
The movies were realized in 2 prisions of Małopolska region and are based on interviews with real young drivers, the offenders of traffic accidents.
The movies apply peer-to peer methodology - showing to young drivers their peers ("it could be me").
The first movie shows one minute of a traffic offender, a father and husband, and his first day in prison. The photos are real, no actors involved.
The second movie is a trailer for the main movie. It contains the most moving and key-sentences of the young offenders.
The third movie is a complex interview, used also by local education centers for increasing the awareness of the students. It is divided into 3 parts: Before accident / Accident / After Accident.