What problem did you address/are you addressing?
The Young Drivers Paradox (in Belgium)
What are your objectives?
Convince young drivers to have themselves educated (in Belgium there is no mandatory professional driver education)
Convince all drivers, especially the young drivers, that the training of driving skills never ends (lifelong learning)
Develop a communication and marketing strategy to motivate as many people (especially young people) as possible to follow voluntarily driving education
Arrange partnerships with companies to keep the (financial) threshold of the trainings as low as possible
Transforming the 'old school' skid course into a well balanced training by introducing both lower and higher order skills of the GDE Matrix
Integrating the training into a lifelong learning process
Creating an evaluation-tool to examine the sense of the training and to be prepared to adjust the training if necessary
How did you disseminate/are you disseminating results?
On a press conference April-May 2017 (date TBD), our internal and external communications tools, such as website, newsletter, etc...
How did you evaluate/are you evaluating the success of your action?
Evaluation of the marketing and communication campaign by comparing the number of participants in similar periods.Evaluation of the appreciation of the training by using internal and external evaluation tools such as the Q-for Quality label.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before and after the intervention
Please list the indicators you use to measure success
Number of participants
Final score in the Q-for quality label Client Scan
Comparing results intervention/control group
Personal comments of participants
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Q-for Client Scan (examined February 2017)
Interviews (september 2016-april 2017)
Internal survey (september 2016-april 2017)
External survey (march-april 2017)