MOBILITY AND TRANSPORT
European Road Safety Charter
good practice

Good practice submission

ProMove

What problem did you address/are you addressing? 
The Young Drivers Paradox (in Belgium)
What are your objectives? 
Convince young drivers to have themselves educated (in Belgium there is no mandatory professional driver education)
Convince all drivers, especially the young drivers, that the training of driving skills never ends (lifelong learning)
Develop a communication and marketing strategy to motivate as many people (especially young people) as possible to follow voluntarily driving education
Arrange partnerships with companies to keep the (financial) threshold of the trainings as low as possible
Transforming the 'old school' skid course into a well balanced training by introducing both lower and higher order skills of the GDE Matrix
Integrating the training into a lifelong learning process
Creating an evaluation-tool to examine the sense of the training and to be prepared to adjust the training if necessary
List the actions you carried/are carrying out 
Date 
Friday, 1 January, 2016
Name of action 

Marketing & Communications
Accentuate that 'road safety' isn't boring, by choosing a very recognizable campaign-image : a carousel.
On the carousel everybody is driving in the same direction, every vehicle is keeping a safe distance towards the other vehicles and accidents never happen. Riding on a carousel makes everybody happy.
Slogan: SafeDriving, Surprisingly fun (in Dutch : Veilig Rijden, Verrassend Leuk / in French : Conduite sûre, plaisir qui dûre)
The message: Driving safe isn't boring, on the contrary. When everybody drives safe, roads would be more fun for everybody.
Image and slogan are used on brochures, flyers, website, e-newsletters, social media campaigns and in every other forms of communication.
 
 

Date 
Friday, 1 January, 2016
Name of action 

Partnerships
Renault Belgium: by buying a new Renault car, clients are getting the training for free.
DVV/Les Ap (Insurance company): a € 25,00 discount on the training for everyone who has the intention to make an insurance contract, and a discount on the policy after following the training.
Belfius (Bank and insurance company): a € 50,00 discount on the training for everyone who wants tot make an insurance contract.
Bridgestone Belgium: participants are getting a substantial discount on the purchase of new (winter) tyres, after following the training.
Local governance: Collaboration with several cities in Belgium. With a mobile infrastructure ProMove organizes the training in those cities. Local young drivers can participate for free or at a reduced price.

Date 
Thursday, 1 September, 2016
Name of action 

The training
Next to the lower order skills of the GDE-matrix, ProMove has also integrated the higher order skills into their driving skills training by introducing five new important elements.
Self-reflection upon registrations
Short film + reflection time on the impact of a traffic accident by a testimony of two mothers who have lost their daughter in traffic.
Confrontation knowledge traffic regulations (test on a tablet animation)
Evaluation, not by score, but by attention points (including tips and tricks to avoid dangerous situations)
Self-reflection after training

Date 
Wednesday, 1 February, 2017
Name of action 

Lifelong learning
Each participant receives newsletters on a regular basis in which different things will be included:
Statistics concerning traffic accidents
Tips to drive safer and more economical
Updates about the traffic code
Each participant will also be invited - after a period of 6-12 months - for a short 'recycle course' in which a number of driving skill manoeuvres (always under supervision) can be practiced.

How many people did you reach/have you reached? 
1000+
How did you disseminate/are you disseminating results? 
On a press conference April-May 2017 (date TBD), our internal and external communications tools, such as website, newsletter, etc...
How did you evaluate/are you evaluating the success of your action? 
Evaluation of the marketing and communication campaign by comparing the number of participants in similar periods.Evaluation of the appreciation of the training by using internal and external evaluation tools such as the Q-for Quality label.
Who carried/carries out the evaluation activities? 
External evaluation
Internal evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
1
Number of control groups 
1
Please list the indicators you use to measure success 
Number of participants
Final score in the Q-for quality label Client Scan
Comparing results intervention/control group
Personal comments of participants
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Q-for Client Scan (examined February 2017)
Interviews (september 2016-april 2017)
Internal survey (september 2016-april 2017)
External survey (march-april 2017)
Attachments 
PDF icon factsheet.pdf
PDF icon good_practice_promove_.pdf
PDF icon 2016-qfor-rap-promove.pdf