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Malopolska Road Safety Day

Malopolska Road Safety Day

The initiative is a one day event, carried out in small districts of the region, each time different disctict. The Road Safety Day is divided into three modules:
a) Children and infants
b) Teenagers
c) Elderly people

Each module has a leader entity responsible for the part. Leader of all project: association Centrum Inicjatyw BRD. Each module is also specially adjusted to the age and specification of the road users.

The first module is aimed at the youngest group, childern and infants. This module is carried out by the Voivodeship Police, Traffic Department and the Malopolska Road Safety Council. The module consists on placing mobile traffic city for children and infants, who as cyclists and pedestrians learn how to behave and react in traffic. The children are tought the possible dangers and pass through many simulations of real dangers. Normally appr. 150-200 children assist.

The second module is aimed at teenagers. This module is carried out by the association Centrum Inicjatyw BRD (Center of Initiatives for Road Safety).
The teenagers assist in Road Show project which consist on one hour meeting of teenagers, with representatives of the circle of accidents: Policeman, Firefighter, Emergency doctor, Traffic Victim (young teenager), parent of mortal victim and perpetrator. The meeting is based on peer-to-peer method, based on scientifical study and evaluation of Motor Transport Institute from Warsaw. The speakers in short and emotional speech share their experience and memories from the accidents and share their stories in order to prevent and warn young potential drivers. They show how the accident changed their lives and what are the real risks of the unproppiate behaviour on road. Normally app. 500-700 teenagers assist.

The third module is aimed at elderly people. This module is carried out by Police Prevention and Traffic Departments. It consists on direct meeting with
the local members of the universities of the Third Age. During the special workshops, the participants are faced different real dangers, among others in road safety. They get to know their limitations related to the age and are adviced on potential risks as all road users: cyclists, pedestrians, drivers.

Radio Krakow: media leader, provides all day direct relation from the event and media promotion of road safety.
Additionally the Partners provided road safety simulators and crash simulations. Also a small exposition of rally cars was exposed.

If you work together with external partners, list the most important partners and briefly describe their role. 
Leader of the initiative: association Centrum Inicjatyw BRD, also leader of one module Partners: Malopolska Road Safety Council ( also leader of a module): Małopolska Wojewódzka Rada Bezpieczeństwa Ruchu Drogowego Police (leader of a module) Komenda Wojewódzka Policji w Krakowie (Wydział Prewencji, Wydział Ruchu Drogowego) Radio Krakow: media leader, provides all day direct relation from the event and media promotion of road safety. Radio Krakow (Radiostrada) is the most pro-active radio in Poland within the road safety and prevention.
What problem did you address/are you addressing? 
The places selected are according to road safety statistics places that are needed improvement. The groups selected are also selected by the greatest number of accidents in the region (especially teenagers and elderly people). The main themes of the programme are: 1. Children: basic abilities in traffic, mobility, signs and basic rules together with mayor possible risk 2. Teenagers: main focus on risk understanding and consequences 3. Elderly people: main focus on understanding limitations and abilities , fisical limitations of age and risk understanding
What are your objectives? 
To lower the number of accidents in the region of teenagers and elderly people
To prepare the youngest for the traffic rules
To promote road safety between all road users as natural and trendy movement
Who was/is your target audience? 
Describe the characteristics of your target audience 
1. Children: basic abilities in traffic, mobility, signs and basic rules together with mayor possible risk 2. Teenagers: main focus on risk understanding and consequences 3. Elderly people: main focus on understanding limitations and abilities , fisical limitations of age and risk understanding
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Friday, 5 April, 2019 to Saturday, 6 April, 2019
Name of action 

Malopolska Road Safety Day

Is there a plan for continuing these activities in the coming years? 
Yes, the initiative is being implemented in most of the districts of the voivodeship of Malopolska.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
The promotion was carried out by: the district authorities, Malopolska Road Safety Council, Police of the voivodeship, Radio Krakow ( direct auditions all day and special road safety programmes in Radiostrada programme). The event was also promoted on Facebook sites.
How did you evaluate/are you evaluating the success of your action? 
1. Papper evaluation of the programme (questionnaires, created with Motor Transport Institute of Warsaw) 2. Number of participants (in one event: more than 1350 persons) 3. Number of press publication and radio range plus interviews
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
20
Number of control groups 
3
Please list the indicators you use to measure success 
Number of participants
The level of knowledge before and after
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
surveys
interviews