If you work together with external partners, list the most important partners and briefly describe their role.
Turning its commitment to ERSC into action, Cyta has been contributing to road safety as part of its Corporate Social Responsibily both within the Organisation (as a responsible employer) and outside the company, as a responsible member and supporter of the Society. See the related corporate website and short video on Cyta & Road Safety here https://www.cyta.com.cy/road-safety/en
Regarding the initiative of offering helmets:
1. Cyta - was the generator of the idea and responsible for the provision of specially designed safety helmets for the support of the Cyprus Police Road Safety Park.
2. Cyprus Police – Resposible for the training of children in the Road Safety Park where the helmets are given as a present to all children receiving the special training.
3. Ministry of Education & Culture – Encourages schools to visit the Park during school periods and receive the training on Road Safety as part of their school lessons.
What problem did you address/are you addressing?
A big percentage of road accident victims in Cyprus and the rest of Europe are young people under the age of 25, many of them not wearing helmets.
As a pioneering member of the European Road Safety Charter since 2004, Cyta always believed that it is very essential to start educating and cultivating road safety awareness from the very early stages of a child’s life.
Why is Cyta involved?
1. The fact that the use of helmets in Cyprus was limited and the number of road accident victims (especially young motorists/cyclists) was big.
2. Our need as Cyta to keep being loyal to our commitment to Road Safety and keep supporting the targets of ERSC and the work of the Cyprus responsible bodies for Road Safety (Police and related Ministries), by contributing to the creation of Road Safety awareness through innovation, with young people in focus.
3. The need to contribute to the cultivation of road safety awareness starting from the early ages.
What are your objectives?
Create awareness all over Cyprus and contribute to the cultivation of Road Safety consciousness especially among young people
Describe the characteristics of your target audience
Our main target audience are children riding bicycles and youngsters driving motorcycles and indirectly their friends and families.
Is there a plan for continuing these activities in the coming years?
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
The initiative has been publicised since it began in 2007 and every year new publicity is given with every occasion, i.e on the occasion of offering the new quantity of Cyta safety helmets to the Traffic Department of the Cyprus Police, as well as through related activities, such as the event to achieve the Guinness World Record etc.
These actions on Road Safety are always promoted via Cyta’s website https://www.cyta.com.cy/road-safety/en and Cyta’s social media acounts i.e Facebook, Twitter and You Tube https://www.youtube.com/watch?v=6SHvalEVsmM&feature=youtu.be
Also, press releases are sent to and published by print and electronic media (including social media), CDs sent to Media People and to other organisations, such as the EFQM (EuropeanFoundation of Quality Management) etc. Representatives of Cyta participate as guests/speakers to TV / Radio programs, seminars, conferences and other events related to road safety issues.
How did you evaluate/are you evaluating the success of your action?
1. According to the reports of the Cyprus Police for the period of 2010 – 2014 (see attached table statistics), motorists-victims of road accidents in Cyprus (totalling 81) decreased from 19 to 14 respectively. Out of these 44 were motorists Holders of Learner’s Permit -HLP (17 years old). The importance of these statistics is the fact that victims holders of HLP were decreased by 54% in 2013 (from 13 to 6), while the decrease in 2014 compared to 2012 reached the impessive percentage of 85% (from 13 to 2). A similar impressive decrease applies for seriously injured HLP (from 81 in 2012 to 38 in 2014).
Taking into consideration that Cyta’s initiative began in 2007, the abovementioned decrease can be linked to the first HLP drivers, that must have received as children training at the Cyprus Police Road Safety Park and a Cyta helmet.
2. The interest of organised groups of children to visit the Police Park and receive training on Road Safety is very high and the free helmet is a very strong incentive.
3. Since 2007, the Ministry of Education & Culture has endorsed lessons on Road Safety as part of the primary & secondary education . In 2015 the lessons have been extended to cover the Upper Secondary Education as well.
Who carried/carries out the evaluation activities?
Name of the external evaluator
Cyprus Police and Guinness World Records
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
Facts speak for themselves! The small island of Cyprus started an initiative that succeeded spreading the message for helmets and safety, not only in Cyprus, but in Europe and all over the world.