What problem did you address/are you addressing?
Road accidents are the main cause of death in children over ten years worldwide. More than 3,000 children are killed or suffer road traffic injuries on the world's roads each day.
Abertis aims to reduce the rate of these accidents, and has proudly and successfully integrated actions to achieve the Sustainable Development Goals (SDGs) in its day to day operations to support for example:
• Target 3.6: By 2020, halve the number of global deaths and injuries from road traffic accidents
• Target 11.2: By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons
Countries of operation
The Rights of Way practice is currently being developed in 65 schools in high-risk areas and is contributing to improving safety of near 267,000 children.
The project in Jamaica will benefit 12,500 children from 15 high risk schools. So far, it has achieved:
• To identify the high-risk schools in the country based on geographical location and the accident and fatality rates in each area after the launch of the Child Road Safety Report by UNICEF in conjunction with the National Foundation of Jamaica
• To establish Junior Clubs of the Jamaica Automobile Association in 8 schools. The main purpose of these clubs is to raise awareness among students
The project in the Philippines will directly benefit 250,000 children from 50 high risk schools, which has the potential to rise to 20 million. So far, it has achieved:
• To establish the first Pilot Scheme to cover 39 schools, which will act as an educative platform for school children to learn about Road Safety. It will be centred in Zamboanga City on the island of Mindanao.
The practice has just entered its second phase and is expanding to Brazil. It will focus on highly vulnerable areas in São Paulo and Rio de Janeiro and will directly involve 210 adolescents who will help identify urban mobility daily challenges. The solutions implemented as a result are expected to improve lives of near 4,000 people.
Bringing Onboard other Stakeholders
Abertis has a well-established collaboration with the Institut Guttmann, who are also involved in the Rights of Way practice created by Abertis and UNICEF. It has the support of the Ministry of Foreign Affairs and Cooperation in Spain since January 2018 when the presentation was presented.
The Institut Guttmann has medical teams present in Jamaica, the Philippines and Brazil to carry out training sessions and provide counselling to local doctors. It combines the accident prevention efforts of Abertis and UNICEF with those of hospital care after the accident, by the Institut Guttmann.
Teams visit hospitals in these countries that have a public health problem in children's road accident. The selection of the medical centres chosen for the training sessions is carried out taking into account local needs and in accordance with the advice of local bodies focused on the area of care for victims.
What are your objectives?
Abertis aims to reduce road accidents, the main cause of death in children over ten years worldwide.
Abertis has proudly and successfully integrated actions to achieve the Sustainable Development Goals (SDGs).
Describe the characteristics of your target audience
Since its beginnings in 2017, the Rights of Way practice has been underway in countries with high rates of road accidents involving children. The project is aimed at these high-risk, vulnerable areas to reduce the number of accidents and directly benefit children ranging from the age of 0-17.
The work is aimed to influence:
• Policy makers
• Other multinational enterprises
• Medical associations
The practice brings together these entities to provide education on Road Safety and improve the infrastructure associated with road traffic accidents to better support victims. It plays a key part in identifying and addressing top road safety issues.
How did you evaluate/are you evaluating the success of your action?
The evaluation of the practice has been carried out in 2018 by the CSR team as well as the Communications team of Abertis before and after its implementation using surveys, focus groups, and interviews as well as the evaluation of the objectives that were agreed at the initial stages of the best practice.
Abertis has also commissioned the London School of Economics and Political Science (LSE) to create a report using publicly available data and extensive secondary research to provide an evaluation on the socioeconomic costs of road traffic accidents on child victims, which will be published later in 2019.
After establishing the project in Jamaica and the Philippines, Sergi Loughney, the Chief Reputation Officer of Abertis and the Chairman of the Abertis Group, visited both countries with the Abertis team to contribute to the progress being made in child road traffic injury prevention. Currently, the practice is being continuously monitored by external auditors: UNICEF and the Global Reporting Initiative (GRI), which is an independent international organization that is a pioneer in sustainability reporting. Its Sustainability Reporting Standards (GRI Standards) are the first and most widely adopted global standards for sustainability reporting, and they provide a benchmark when analysing the development of the practice.
Who carried/carries out the evaluation activities?
Name of the external evaluator
UNICEF, Global Reporting Initiative (GRI)
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Surveys, focus groups, and interviews as well as the evaluation of the objectives that were agreed at the initial stages of the best practice.