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Road safety, entertainment and social prevention

Road safety, entertainment and social prevention

Road safety campaign and social prevention dedicated to the dissemination of good practices to citizens of all ages.

What problem did you address/are you addressing? 
Spreading good practices on road safety.
What are your objectives? 
Prevention and dissemination of good practices and services to reduce the number of accidents, injuries and victims on the roads.
Describe the characteristics of your target audience 
Citizens of all ages around the world, with social initiatives offline in the squares, shops, schools of all kinds and degrees and events with significant media coverage. In addition, online initiatives are carried out in the various social networks, on our own platforms, partners and third parties.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Viernes, 14 Agosto, 2015
Name of action 

GuidaBoh ® diffusion of road safety, with particular regard also to moments of fun both day and night.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Both online and offline with significant feedback at local, regional and above all national level with high impact. The initiative is easily transferable, allowing the transfer, dissemination, or application of results, experience, knowledge and good practices on a national and European scale with other media value in terms of visibility. Furthermore, the initiative is constant over time, we have already been doing this for many years and we will continue also for the future with measurable results.
How did you evaluate/are you evaluating the success of your action? 
Excellent results in the Italian national territory.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
2
Number of control groups 
1
Please list the indicators you use to measure success 
Analytical statistical data with professional analysis tools in social and online portals. While offline through surveys, testimonies and video testimonials.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Professional analysis tools for online actions. While for offline actions surveys, interviews, testimonials and documentation of events with photos and videos.