What problem did you address/are you addressing?
The safety of children while riding a bike to school. These days the traffic jams at schools before opening are a real problem. These, often small, streets are full with parents dropping their children off in cars, bikes or ‘bakfietsen’. These traffic jams have become a dangerous area for children who go to school with their own bikes. When it’s this busy around the schools the chance of children falling off their bikes is bigger which can cause serious head injuries. We believe that handing out free helmets can make a real difference and can decrease the amount of head injuries amongst young children in traffic.
What are your objectives?
For the first year we have 2 objectives: -We would like to see a 20% increase of helmet use with the children who participate in our project. -We want to raise awareness for the theme ‘helmet use amongst children’ and with this increase our authority and
Describe the characteristics of your target audience
Our primarily audience are the children who participate in the ANWB Streetwise lessons. We believe it’s safer for children to were a helmet when riding a bike in traffic. But for this project we aim for children with the age of 6 and 7, group 3 and 4 of the primary school. Children younger don’t tend to ride their own bikes to school. They sit on the back of their parents bike or they get driven by car. We don’t want to aim for children older than 6 and 7, because we want children to get used to wearing a helmet at a younger age.
Secondly off course the parents of these children because the have a huge influence on the behavements of the children.
How did you disseminate/are you disseminating results?
In the Netherlands we have 12 provinces, we will start giving away the free helmets in 2 of them. Our measurements in these 2 provinces will be the highest with 3 schools in each.
And in 3 other provinces we will choose 1 school for measurements. This way we will disseminate our measurement across 9 schools divided over 5 provinces.
How did you evaluate/are you evaluating the success of your action?
Our external evaluator will do 3 kinds of measurements; first measurements, post-measurements and follow-up measurement, at 9 different schools.
-before and after intervention
-6 interventions groups
-3 control groups
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before and after the intervention
Please list the indicators you use to measure success
At the zero measurement we will measure: - the amount of children who go to school on a bike - the amount of children who go to school on a bike with a helmet At the post-measurement we will measure: - the amount of children who go to school on a bike -
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
In the 2 provinces that we give away the helmets, we will start with a first measurement in the week before we go to the school with our ANWB Streetwise lessons. In the week after the lessons we will do a post-measurement. And a month after our lesson we