What are you doing/aiming to do for road safety?
The Cyprus Brewers Association has implemented a self-regulation code for monitoring the beer commercial communication and promoting moral standards within the industry and therefore commits to the European Road safety Charter with the following.
The Cyprus Brewers Association is undertaking the development of an awareness campaign to encourage no drinking and driving.
In order to achieve this, we shall develop and air a TV ad that will remind consumers about the issue of road safety. The commercial will be designed by an international ad agency and produced locally. Six nation-wide TV stations have been contacted and agreed to broadcast the message every Friday for one month prior to the summer season. Once aired, press releases will be supplied to all printed and electronic media for extra coverage
Period: 2nd quarter of 2009 and then reviewed for the period of registration
Number of people targeted by your action:
All adult population in Cyprus 250000+